PRE-WORK No. 1: SWOT ANALYSIS
A key concept of Strategic Planning is to understand what is the current reality of your hotel performance highlighting Strengths, Weaknesses, Opportunities and Threats.
As such, please follow the instructions below for the pre-work No. 1.
1. Individually, you will need to complete a SWOT analysis for your entire hotel. Please do not focus just in your department but rather in the entire business. 2. In a SWOT analysis, Strengths represent advantages that you currently have in comparison to other businesses / markets. Weaknesses represent disadvantages in comparison to other businesses. These are things that affect us negatively. Opportunities are items that represent a potential gain in the future. Threats are external factors that we cannot control that have the capacity to impact the performance of the business negatively. 3. Using the template included in the e-mail, please conduct the SWOT analysis and bring it to the workshop.
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