PRE-WORK No. 3: WHAT IS LUXURY?
As Island Shangri-La, Hong Kong is recognised as one of our most luxurious hotels in the network, we will be having some conversations about Luxury as well. There are multiple perceptions on “What is Luxury?” however very few people have actually taken the time to explore Luxury in a more systematic way. In the current world, we know Luxury is changing fast. The emphasis on the experience rather than the object also poses a challenge to businesses that cannot innovate.
The BBC Network created a series of documentaries featuring Luxury Hotels in the World.
As part of your pre-work, you will need to download and watch an episode related to the Giraffe Manor Hotel in Kenya, and please note anything that you found interesting in the episode.
Bring your notes to the workshop.
You may download the episode by Clicking Here.
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