Sellers Guide
In Our Clients’ Best Interest
For over two decades, the Guevara Group has been synonymous with excellence in the real estate industry. With a combined experience of 25 years, our team brings a wealth of knowledge and expertise to every client interaction. At the Guevara Group, our mission is simple: to serve our clients' best interests with integrity, dedication, and innovation. We understand that every real estate journey is unique, which is why we specialize in crafting personalized solutions tailored to meet the specific goals and needs of each individual we work with. What sets us apart is our commitment to excellence and our relentless pursuit of results. Our proprietary marketing strategy, developed over years of hands-on experience, ensures that your property receives the attention it deserves in the market. Additionally, our access to an exclusive network of top-tier professionals further enhances our ability to deliver exceptional outcomes for our clients. When you choose the Guevara Group, you're not just partnering with a real estate team – you're aligning yourself with a trusted advisor and advocate who is committed to your success. Experience the difference that dedication, expertise, and personalized service can make with the Guevara Group.
What Clients Are Saying “Lloidy was very fast in responding to all our requests, flexible with
“Lloidy came highly recommended by my sister, and now I will gladly pass on that same recommendation to anyone who will listen. Lloidy was professional, knowledgeable, and generous with his time from the moment I first called him. Lloidy developed an excellent strategy to market our investment property, he and his team executed it flawlessly and in 10 days we had a ratified contract. Without hesitation I would recommend Lloidy for your real estate needs.” “My house selling experience through Lloidy was as positive as a home selling experience can be. He takes the long view and prioritizes his clients’ interests over his own. He understands what is needed to sell a house and is experienced in navigating the issues that inevitably occur. He is honest and straightforward about all aspects of the sales process.”
“Lloidy helped us through the process of selling our condo and purchasing a house. He made the selling process painless and, with his advice, we had a ratified contract within 7 days. When we went to purchase our new home his responsiveness, negotiation skills, and ability to craft the right offer were amazing. This allowed us to beat out all the other offers on our dream home, without paying above asking!!” “Lloidy was very fast in responding to all our requests, flexible with scheduling meetings with us, phone meetings and in person, etc. Lloidy chimed in with his expertise at the right moments to make sure all our questions were answered. He kept us updated at every step of the way during the offer process and afterward during escrow. It was a real pleasure to work with him.”
scheduling meetings with us, phone meetings and in person, etc. Lloidy chimed in with his expertise at the right moments to make sure all our questions were answered. He kept us updated at every step of the way during the offer process and afterward during escrow. It was a real pleasure to work with him.”
“Luisa is a wonderful person! Not just a professional realtor dedicated to her clients, but an individual with a caring personality that is a rare thing in today’s corporate culture driven world.”
Marketing Your Property At the Guevara Group, we strive to deliver a modern, seamless sale. From providing a sophisticated search experience to targeting the right buyers, every one of our tools is designed to help your agent sell your home faster and for more money.
Buyers on our list
Our active buyers list consists of thousands of buyers in the area who will be ready to buy a home over the next 30 to 120 days.
Your home may get sold before it even hits the market!
Professional Interior Design & Staging
Buyers view a home an average of 6 minutes, form an opinion in the first 15 seconds and linger in a furnished home an average of 40 minutes. We know the importance of working with someone who really understands the psychology of the target buyer, the market trends and know what will connect with them and prompt a buying decision.
Social Media Presence We understand the power of social media in today’s digital age, especially when it comes to promoting real estate listings. Leveraging our strong presence on different platforms, we
employ a strategic approach to showcase your home effectively.
Active Marketing
Our Telemarketing team dedicates 2 to 4 hours daily to engaging potential buyers over the phone, striving to connect with individuals interested in purchasing your home.
Digital Presence
At the forefront of modern marketing, we employ a comprehensive digital approach to promote your property. We ensure optimal online visibility for your home by strategically investing in visits to your property’s website.
PVrirotfueaslsiToonuarls Photography, Video & Advocates for impactful visuals, we dedicate resources to skilled photographers, editors, creative producers, and industry leaders to showcase the most captivating aspects of your home, enhancing its appeal to potential buyers.
3-D Photography Aerial Photography
We utilize 3D photography when needed because of its ability to provide immersive experiences, increase engagement, facilitate remote viewing, offer a competitive edge, and build trust with potential Buyers.
We believe aerial photography is a valuable tool for promoting homes as it provides a unique perspective, highlights key features, and enhances the overall marketing appeal of the property.
Pre-Marketing Email Marketing Networking Capabilities
Our team’s effort to pre-marketing your home plays a key role in generating more interest, reaching a wider audience, setting the stage for a competitive sale, gathering feedback, building relationships with Buyers, reducing time on the market, and maximizing exposure.
Communication plays a critical role in the swift and successful sale of your home. Our team combines meticulously crafted email designs with targeted data analysis to ensure your listing reaches the perfect audience.
By actively networking and leveraging our connections, we can effectively promote your home to a wider audience and increase the chances of attracting more potential Buyers.
Print Materials Open House Events
We meticulously craft each marketing piece, whether is a multipage brochure, custom mailer, or open house handout, to wave cohesive narrative around your property, elevating it to the status of luxury.
By implementing a targeted campaign strategy that combines digital marketing, local advertising, networking, and data driven optimization, we can effectively market your home to potential buyers both in our area and beyond, maximizing visibility and increasing the likelihood of a successful sale. opportunity for them to truly connect with the space. By leveraging open houses as part of our comprehensive marketing strategy, we ensure that your property receives maximum exposure, ultimately leading to a successful sale at the best possible price. Global Marketing There’s no better way for buyers to experience a home’s quality than in person. Our meticulously planned open houses offer a seamless
Your Transaction Timeline 01 02 03
Pre-Market
Prepare
Position
Marketing strategy Listing preparation (staging, floorplan, photography) Inspections Surveys Client questionnaires
Evaluate comparable homes. Analyze market trends Competitively price Recommend lawyer Discuss closing costs.
Launch as a Coming Soon listing Monitor traffic Evaluate pricing Gather qualitative feedback.
05
06
04
Market
Launch
Show
MLS Sprint and digital advertising Print collateral Targeted mailers and email campaigns
MLS and syndication Networking Signage
Broker events Open houses Lead follow-up.
09
08
07
Update
Negotiate
Escrow Inspections Title Disclosures
Client progress reports Listing statistics. Price assessment
Acceptance Contingency removal
10
Close Sales Report
Monitor All Showings Weekly Feedback Report
Every showing of your home is carefully managed, providing you with peace of mind throughout the selling process. We will provide you with a dedicated 24/7 1-800 number for Buyers to schedule home tours at their convenience, ensuring prospective clients can easily access your home.
We are committed to keeping you informed and involved in the process of selling your home. As part of our service, we will provide you with a weekly feedback report, detailing the Buyers’ opinions on your home’s style, layout, finishes, price and location. This report will allow us to continue with effective marketing tactics or make adjustments to better align with Buyers’ expectations.
Negotiation Monitoring the Market Successful contract negotiation isn’t just about price; it’s about securing favorable terms tailored to your needs. Informed by feedback and marketing insights, we fine-tune every detail for a seamless transaction. For us, negotiation is in every step, the way we answer the phone, the way we communicate about your property, the way we deliver information, the way we post or don’t post documentation, the speed we respond to people, the way we build report, our tone, etc. Weekly Marketing Update Our marketing report offers a throughout overview of your property’s market presence and engagement. It includes insights on the exposure your house has garnered, such as number of views on its advertising, data of viewership of the property video, and the level of interest from potential Buyers. Our team consistently tracks the market to stay ahead of competitors. Every week, we will provide you with a Benchmark report containing up-to-date market data, allowing us to evaluate your property’s standing compared to others currently on the market, under contract or recently sold.
Building a Strategy Our team employs a strategic approach at every stage of the selling process to ensure a successful outcome. We deliberately analyze the market, identify target audiences, enhance the appearance of your home and customize marketing plans.
Offers Communication
We will establish the best method and frequency of communicating as the process unfolds. We’ll provide you with regular feedback reports and will keep you updated with continuous traffic metrics and information from the market.
Upon receiving an offer, we will promptly reach out to you to discuss its terms and assess its advantages and disadvantages. We will provide guidance on how to respond to the Buyer, whether it involves accepting the offer, rejecting it, or making a counteroffer.
Escrow Closing
Once the contract is signed by all parties, an escrow will be initiated, marking the beginning of the Buyer’s contingency period. We will diligently monitor the timelines to ensure compliance with responsibilities, holding both parties accountable to facilitate a smooth process.
We will monitor and coordinate all the details necessary to get you to the finish line.
An ongoing relationship with my clients.
Our goal is to build long-term relationships with our clients by providing exceptional service and staying engaged with them even after the transaction is complete. We organize and participate in community events where clients are invited to attend. These events provide an opportunity for clients to socialize with our team members and other homeowners in the area.
Your referrals are key!
Drop us a note!
Referrals are crucial to our team because they serve as a testament to our quality service and professionalism. Satisfied clients who refer their friends, family and colleagues demonstrate trust in our expertise, helping to expand our network and grow our business organically.
We greatly enjoy working with buyers and helping them purchase their dream homes. If you’re looking to conduct your home search soon and find a new residence, please get in touch with us via email or phone today.
GuevaraGroupHomes.com | Licensed in MD, DC and VA clientcare@theguevaragroup.com | 301.818.0222 1050 Connecticut Ave. NW Suite 500, Washington, DC 20036
EXP Realty is a licensed real estate brokerage that abides by Equal Housing Opportunity laws. Information is compiled from sources deemed reliable but is not guaranteed. All measurements and square footages are approximate. This is not intended to solicit property already listed. Compass is licensed as Compass Real Estate in DC and as Compass in Virginia and Maryland.
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