Executive Education HEC Montréal Program Portfolio 2025-2026

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Digital Marketing

H

Amp up your online presence Through this program, you will learn how to streamline your online activities and develop a digital marketing strategy aligned with your company’s goals.

Special features ▪ In-depth discussions with high-level experts. ▪ A program developed in conjunction with RBC Financial Group Chair of E-Commerce and Tech3Lab.

This certification program will help you to: ▪ Implement an integrated digital marketing strategy.

▪ Develop tactics to attract customers, convert leads into sales and promote customer loyalty. ▪ Identify the major strategic challenges related to B2B and, especially, B2C marketing. ▪ Analyze your decision-making through a strategic and tactical lens.

LENGTH

6 days

DATES

Hybrid Fall: October 22, 29; November 5, 12, 19, 26, 2025 Winter: March 17, 24, 31; April 7, 14, 21, 2026

FEE

$5,395

40 EXECUTIVE EDUCATION HEC MONTRÉAL

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