Executive Education HEC Montréal Program Portfolio 2025-2026

OUR COURSE CATALOGUE

2025 | 2026

COMMUNICATION, MARKETING AND SALES

Arguing, Debating and Improvising in Business Choose and articulate your arguments methodically and intelligently, and use powerful rebuttals and potent ad libs to win over your target audience. The Art of Asking Questions: The Key to Developing an Engaging Leadership Style Learn how to ask questions the right way, and discover how this powerful tool can raise any conversation to a higher level. The Art of Communicating in Sensitive Management Situations Put your relational skills to the test, reinforce your role as a communicative leader using simple tools, get your ideas across in a clear and compelling way, and deliver praise and criticism effectively.

October 21, 22, 2025 April 14, 15, 2026

2 days

September 23, 2025 March 25, 2026

1 half-day

August 27, 28, 2025 December 3, 4, 2025

2 days

October 22, 2025 February 16, 2026

Be More Productive and More Creative with ChatGPT and Generative AI Learn to leverage the strategic and practical possibilities of generative AI to help you grow your organization.

1 day

April 17, 2026 June 5, 2026

Business Development Develop an effective communication and sales strategy, analyze your customers’ needs and put forward solutions against a backdrop of fierce competition and value creation. Certification in Digital Marketing Enhance your online advertising campaigns, search engine marketing, websites, web analytics, social media and mobile apps to attract, convert and retain customers.

January 22, 23, 2026

2 days

Starting October 22, 2025 Starting March 17, 2026 Details on p. 40

6 days

Certification in Retail Management Brush up on the latest trends and opportunities so you can meet the needs of tomorrow’s consumers.

Starting January 20, 2026 Details on p. 45

5 days

Communicating Without Authority (in English) Acquire strategies and skills that anyone with limited authority can use to communicate with people at all levels with competence and credibility. Communications: Crisis Prevention and Management Learn how to react quickly, decisively and strategically and make use of the appropriate tools when a crisis occurs. NEW How to Lead Engaging and Effective Meetings Learn the secrets to making your meetings more organized, more enjoyable and more productive. Inspirational Managers: Winning Strategies for Optimizing Your Communications Unlock the secrets of successful leaders and find out how to deliver compelling, meaningful and credible messages that get results without straying from your style.

April 16, 17, 2026

2 days

March 25, 2026

1 day

October 21, 2025

1 day

April 1, 8, 2026

2 half- days

July 17, 2025 September 23, 2025 March 18, 2026

1 day

Keys for Developing Relationships with Indigenous Communities Develop skills and knowledge that you can leverage to enhance relationships with Indigenous communities and discover voices and experiences that will provide you with unique insight into these realities. 1 day

October 20, 2025 April 20, 2026

Managing Sales Teams Guide your staff and sales operations more effectively, backed by a set of concrete solutions for increasing employee engagement and improving coaching and feedback skills. Perfect Your Pitch: How to Weave a Compelling Narrative Join us to develop the skills you need to share your vision and tell the story of your brand, as you learn which mistakes to avoid, which risks are worth taking and which rules should never be broken.

January 29, 30, 2026

2 days

September 17, 2025 February 24, 2026 May 27, 2026

1 day

5 ways to learn

hec.ca/en/ee 95

In person

Online

Hybrid

At your workplace

In the community

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