the rennie signature suite of templates
the rennie signature suite of templates A new suite of listing templates, the rennie signature collection creates an impression of prestige and exclusivity regarding your clientele, your service, and the properties you represent. For high-end properties described as exceptional craftsmanship, elevated design, world-class amenities, or the most prestigious neighbourhoods, this suite of templates uses aesthetics, colors, layouts, and materials to evoke luxury while still distinctly rennie.
guidelines
ADVISORS MUST COMPLY WITH ALL FOUR REQUIREMENTS BELOW 01/ Properties must have a listing price of $3 Million or above * 02/ Listing photography, video, floor plan, and other multimedia must be taken professionally 03/ Brand elements, layouts, and colors within the rennie signature suite cannot be altered or manipulated and elements from the standard marketing templates cannot be mixed with the signature suite 04/ Signage and marketing collateral must be printed through the Lucidpress print portal on the elevated materials outlined in Lucidpress
* If the property is under the $3 Million price point, contact a Managing Broker for approval.
Failure to comply with one or more of the above requirements will result in a $3,000 fine which will be reflected on your subsequent months’ expense statement and/or a requirement to become compliant with all of the above requirements, including the $3,000 fine.
how to access the signature templates
ACCESS VIA LUCIDPRESS 01/ Log in to your Lucidpress account (sign in with your Google account)
02/ Click the “templates” page on the left navigation bar 03/ Scroll down and look for the “Signature Suite” category 04/ Within the toolkit, you will find templates for postcards and signage 05/ Brochures can be designed and printed by emailing advisormarketing@rennie.com
tips on staging a high-end property
WHEN MARKETING A HIGH-END PROPERTY, CONSIDER THE FOLLOWING TIPS • Be sure that the house (inside and outside) is looking sharp - the home must be clean, decluttered, and depersonalized • Determine the ‘wow features’ in the house and accentuate those in photographs - showcasing the wow features will show prospective buyers how this property stands out from comparable listings • Choose a reputable home staging company who understands your audience and offers high-end products - you want prospective buyers to see the home well-staged and decorated
Page 1 Page 2 Page 3 Page 4 Page 5 Page 6Made with FlippingBook - professional solution for displaying marketing and sales documents online