2016 Crest Culture Award Silva International by Ed Baylor Beginning at our yearly Supplier Appreciation Day in 2014, Crest in- troduced a new award called the Crest Culture Award. Crest Culture is a statement that defines us as a company and represents the way we do business. These statements can be found in most every office of Crest Foods and throughout the plant. Upon an initial visit to Crest Foods, a new supplier is introduced to the Crest Culture statement, and formal- ly reviewed bi-annually, thus forming a good understanding of exactly who we are. The Culture statement includes the following:
Kevin O’Dell, Rick Balkema & Ed Baylor
• Maintain Customer Focus In All We Do Through Conviction to Quality and Flexibiliity • Be Ethical and Fair
• Recognize Employees As Our Greatest Asset And Treat Them Accordingly • Remain Family Run and Oriented, and Committed To Long Term Stability • Allow Rural Surroundings And Values To Be A Positive Part Of Our Corporate Image While Operating With High Levels Of Professionalism • Create Ownership For Customer Satisfaction At All Levels By Soliciting Ideas And Input From All Employees • Innovative, Innovative, Innovative • Have Some Fun This year’s Crest Culture Award was presented to Silva International of Momence, Illinois and was accepted by Rick Balkema – Silva Territory Sales Representative. Silvas’ style of doing business reflects Crest Culture in a way that made selecting them a clear winner. Over the last 20 plus years the Silva / Crest Foods Company relationship has grown to the point that our companies discuss more than just buying and selling of a few pounds of powder. Silva International is an international company that makes you feel like they are just the guys next door. In reality Silva U.S. base of operation is as rural as Ashton, located almost on the Illinois/Indiana border in Momence IL, home to 3000 residents. While you can’t quite toss a baseball from one side of town to the other, or blink to miss it like Ashton, they pretty much walk down the street to waves and hellos from many towns people, with farming be- ing the area’s largest industry. Ethical and Fair: One of the most Ethical and Fair companies we work with, straight forward and open. Innovative : Supplies Crest with many innovative sizes/cuts of products and always providing top notch services others are unable to attain. Maintain Customer Focus : Silva is focused on making the customer #1. Silva pretty much punches every Crest Culture statement item, including Having Some Fun. There is no better way of building a relationship and getting to know Crest Culture than Having Some Fun which we have over the last 2 decades. As winner of this award, Crest will be making a donation of $2500 to the charity of Silva’s choice.
October, November & December 2016 Crest Ink 9
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