People & Places
veloping go-to-market strategies, and identifying new product lines and markets where CRG can expand its lin- er offerings. The new role will also involve project-based opportu- nities to gain cross-functional experience in other areas of the business including procurement and operations. Anderson Vreeland Kevin Sakai has been named Technical Sales Manager for Anderson Vreeland Canada. Sakai brings to his new role 23 years of prior experi- ence assisting in project management implementation, design & artwork preparation, press run problem solving and job improvement analysis.
Channeled Resources Max Hayes has been promoted to the newly created role of Business Development and Product Manager for Chan- neled Resources Group (CRG), a manufacturer of release liners, thermal labels, and pressure-sensitive roll label stock, as well as a supplier of reprocessed, coated, treat- ed, and laminated papers and films. Hayes will take full ownership of the Southeast territory in this expanded position while focusing on CRG’s grow- ing release liner business. Strategic Business Hayes originally joined CRG in 2024; with his new role, in addition to being a dedicated account manager to his
Prior to joining the A&V team, he started out as a pressman/operator and ensured all production goals and targets were delivered on time and to the customer’s satisfaction before working his way up as a Supervisor and Quality Manager for Westrock. In
existing label accounts, he will focus on strategic business development for release liners in the composite, medi- cal, and label sectors. He will also as- sume responsibility for key accounts supporting CRG’s Maraliner division. In addition to leading sales in the Southeast, Hayes will also drive
Kevin Sakai
this role, he became proficient in preventive action (RC/ CAPA) problem solving tools, Hazard Analysis Critical Con- trol Point (HACCP) systems, and equipment care & calibra- tion all while enhancing safety, quality, production metrics and costs.
Max Hayes
product innovation as part of his product management responsibilities. This includes leading ROI analyses, de-
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July 28, 2025
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