New Year — New You? FOOD FOR THOUGHT
What would it take for you tomake a change for the better, then implement that change within 55 days? Many people think the beginning of a new year will inspire them enough to hit their personal goals, but most peter out on their NewYear’s resolutions in less than a month. As good as a new year/new beginning sounds, desire alone isn’t enough of a motivator to change. Many years ago, whenmy daughter Erica was a sophomore at the University of Colorado Boulder, pursuing her Ph.D. in psychology, she worked as a lead peer educator on a program called Bounce Back. This programwas designed to help students who were on the verge of failing come off academic probation. At the time, Erica was excited to be part of it, but she was nervous, too, and wondered if students older than her would take her seriously. What I remember the most was she told me when she met the students, she was surprised to learn that they were really smart and that all they needed was motivation to do better. I remember thinking, “Motivation is hard. I wish I knew the secret to motivate myself more.” Erica is a little like me in the sense that she has to study hard to learn. However, she’s focused and driven when she wants to achieve a goal. For her, the motivation seemed like the easy part. I can’t remember all the details of Bounce Back or how she and the team helped the students, but the success rate was almost 100%. There are many ways you can inspire yourself to achieve a goal. One of the ways we at Roz Strategies help people in our world of tax resolution become successful is through our “5- Day to 5K Challenge”we’ve put on the last two years in June after tax season. The 5-Day Challenge Michael does is a great motivator for several reasons. The top three are as follows: 1) It’s only an hour a day for five days, which is a short amount of time for a person to invest in; 2) it’s easy to do; and 3) the most important reason of all, people who participate see results in five days! We are a society of instant gratification, which is okay sometimes. There’s nothing like a quick win to get you motivated to continue on your path to achieving more. I’m all about how can we help our members prosper. I always joke with others that I come up with ideas for Michael to implement. For example, our annual Success Summit came about because I said to Michael, “Wouldn’t it be fun for you to be on stage for three days and teach people how to be successful in their practices?”
I’m also always looking for new ways to either improve on what we have or learn something new to pass on. With that said, I’m in the process of learning something new. I hope to get this going in June with our Roz Strategies members. That new something I want to do is a contest. I’ve always wanted to have a contest for our members, but I’ve never been able to figure out all the details on how to put one on. I have many entrepreneur friends who have put on contests, and they’ve shared the details with me on how they did it. But I haven’t had enough confidence to do one myself. Last November, at Genius Network, the mastermind group Michael and I belong to, rolled out the first contest for their members, giving people 55 days to implement it. Genius founder Joe Polish is the expert at putting on contests because he used to hold them annually when he was a coach to carpet cleaners. Many times, he’d give away a new car! Since I learn by doing, this is my opportunity to finally learn the model. What’s interesting is that Joe has saidmany times the reason he used to put on contests for his members was because it motivated people to do their marketing and be successful! And that is my main reason for always wanting to host one.
I’m in the middle of working on my Genius 55-Day contest. Not everything Michael and I set out to do turns out to be a winner, so I can’t tell you how this adventure will turn out, but I look forward to seeing where this path takes me. I will share more in my next month’s column. To be continued! –Roslyn Rozbruch
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