Roz Marketing Specialists - January/February 2022

Yvette D. Best Founder’s Mastermind Member Spotlight

One thing leads to another, and for Yvette D. Best of Best Services Unlimited LLC, that especially rings true. Yvette has been in the accounting field since 1989. In 2012, she received her bachelor’s degree; in 2015, she got her MBA; and in 2020, she became an enrolled agent (EA). Yvette has built a reputation as a tax and business expert and loves providing tax-saving strategies to small-business owners. But until she became an EA in 2020, she couldn’t represent her clients before the IRS. “I realized I could really transformpeople’s lives through tax resolution,”she says. “If you have even just $5,000–$20,000 in debt, with the way the IRS charges interest and penalties, that can leave you on a hamster wheel as bad as a payday loan.”

After Yvette implemented the APP strategies, she went to the Tax Resolution Summit in 2020 and joined Founder’s Mastermind that weekend. “I thought I would get a couple of tax resolution clients,”she says, “but at the same time, I was changingmy business client model to retainer-based. 2022 will be the first year that everyone will be retainer-based with APP, plus some other business options.” 2022 is also the year that Yvette plans to focus almost exclusively on tax resolution. In fact, she is coaching her husband, Thomas Armstrong, to take the EA exam and has plans to hire two administrative employees to handle the back-office work. Yvette says this will free her time to focus on doing the things she has learned fromMichael, such as always getting her fee upfront. “Pricing, that’s my struggle,”Yvette says. “Here’s an example: I emailed Michael about a client who wantedme to write a letter to get his penalties abated, but he didn’t want to pay me for representation. Michael was like, ‘Why would you ghostwrite?’Why?Well, I want to help everybody, but I needed to get that out of my spirit. So, I did. Now it’s all or none.” Yvette also frequently uses another tactic she learned fromMichael to great effect. And it’s a simple one. “It’s the best thing that ever happened, and it’s just one line: ‘What credit card would you like to put this on?’And then don’t say anything.” Yvette has found her clients soon fill the silence with a credit card number. The bottom line is that helping people is what means the most toYvette. “The fact that I really can help people transform their lives for the better, that gives me such a good feeling.”She shared a story of one her clients she recently helped. He

came to her with $45,000 owed to the IRS and years of unfiled tax returns. He was unemployed at the time, soYvette placed him into non-collectible status. “He just got a new job, so before the IRS comes tome, I’mgoing to them,”she says. “We’re definitely going to get a partial-pay installment plan, and it’s probably going to be $10,000 or so.” While Yvette has learned and done so many new things during the pandemic, there is one thing she wasn’t able to do — travel. She and Thomas, who have been married for 25 years, consider international travel their “fifth child.” Their other four include three adults and their youngest, age 12, who is “everybody’s kid.”“My older children really love on their brother, and I’m proud of them because of the difference in age,” she says. “Yeah, he’s everybody’s kid. That little boy is awesome.” WhileYvette waits for the chance to travel again, she knows where she wants to go. “Since we weren’t able to do anything for our 25th anniversary this year, our next trip on the horizon is an Asian excursion for 60 days,”Yvette says with excitement. “I’ll be all over the internet — I’m in Bali today. Now I’m inThailand!”

One thing also led to another with Yvette’s introduction to Michael and Roz Strategies. She purchased the Audit Protection Program (APP) in 2019. “The first year, I made about $25,000 in revenue, and I was like, ‘Okay, I’ve got something here,’”she explains. This year she made an extra $60,000 in revenue fromher APP.

4 • www.rozstrategies.com

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