Menasha Packaging Wins 14 Shop! Retail Association Awards Wisconsin based Menasha Packaging Company, one of the industry’s largest retail-focused packaging and mer- chandising supply chain solutions provider, was awarded one gold, four silver, seven bronze, and two budget OMA Awards on June 22-25 from Shop!, the global trade as- sociation dedicated to enhancing retail environments and experience. The awards recognize displays that set the precedents for excellence in merchandising and design in a variety of categories. Menasha Packaging Company won a gold OMA award for this 2-sided display for Milwaukee Tools, known among power tool enthusiasts as the “Cadillac of tools.” To show- case the variety of tool combinations, designers ensured the display could support the weight of the tool products and would easily reduce in size as the products sold to maintain a fully stocked presentation in Home Depot stores throughout the U.S. Entries are evaluated on the display’s ability to increase sales, obtain retail placements and work strategically to position the brand at the point of sale. Awards are present- ed to the most innovative and effective in-store and at-re- tail displays. All gold winners are eligible for the “Display of the Year,” which represents the highest recognition the industry can bestow upon an at-retail display.
Menasha took home a gold in the Home and Garden category for its work with Milwaukee Tool on the Milwau- kee Tool Power Tool Pallet Train display. Menasha also won awards for merchandising excellence in the following categories: Food, Hair Care, Skin Care, Snacks, Cosmetics & Fragrances, General Merchandising, Carbonated Drinks, Healthcare, and Chain Drug.
“Innovation is essential in driving a total supply chain approach for our customers,” said Paul Murphy, VP of Re- tail for Menasha Packaging. “We create solutions that grab the attention at point of sale, optimize the supply chain network from concept to in-store or online, and have the agility to change in this evolving retail environment.”
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July 13, 2020
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