SERRA Grows (CONT’D FROM PAGE 20)
tinuous growth, and given this, companies should not re- main stationary, but instead should establish strategic and operational actions within two alternatives: reduce costs or grow, being the growth option the most appropriate to increase the value of the company.”
According to business strategy experts, a company that does not grow is a “dead” company. Philip Kotler, one of the world’s leading experts in the Business Strate-
gy, chosen as the first Marketing leader by The American Marketing Association, states, “We live in a world of con-
SERRA has grown steadily and notably over the last decade, both in terms of business volume and product
range. The large groups in the corrugat- ed cardboard sector have been growing through mergers, acquisitions, and the creation of new plants. These large com- panies increasingly need machinery sup- pliers with higher production capacities, to be able to supply several plants with the same machine model at the same time. Having the same model for different plants also allows the unification of spare parts and a single centralized after-sales service. Although the current crisis of COVID-19 has notably slowed globalization in some sectors, in the case of industrial machinery, due to the low cost of transport compared to the product value, international trades will continue to dominate over local suppli- ers. SERRA, established in Martorell (Bar- celona), is a global company that has been exporting to five continents for decades and will continue being a global solutions supplier. The new facilities, in addition to in- creasing production capacity, also allow the improvement of production process- es, achieving an improvement in compet- itiveness. SERRA currently has two chain production lines for two types of product, which allows reducing lead time and im- proving production costs. The new and spacious offices are also an example of the consolidation of growth and the intention to continue along the same line for the next decade. The new building has been equipped with a modu- lar training room, a showroom and resting areas with different environments for em- ployees. Visit www.serra.com.es for more infor- mation on SERRA products.
Your Partner 24/7/365 spare parts and service
BW Papersystems Marquip Ward United
bwpapersystems.com • sales@bwpapersystems.com Visit our website for your local parts and service contact
22
www.boardconvertingnews.com
July 13, 2020
Made with FlippingBook - Online catalogs