Board Converting News, July 13, 2020

FSC Apologizes To Canadian Paper Packagers, Sort Of BY JOHN MULLINDER

Board Converting NEWS INTERNET DIRECTORY

ADVANTZWARE www.advantzware.com

John Mullinder packaging industry. FSC’s Presi- dent and CEO, Francois Dufresne, recently wrote in a blog, “Here in Canada, our packaging industry uses the largest portion of recycled fibres of any forestry sector – an important element of responsible forest management, and an incred- ible achievement for which we commend the Canadian packaging industry.” The Forest Stewardship Council of Canada (FSC) recently had some rare words of praise for the Canadian paper Well thank you, we’ll take it. And we recognize that FSC has every right to inform Canadian consumers about how packaging materials are sourced within Canada and about forestry practices around the world. The problem is how that message is conveyed to the public. Unfortunately, FSC’s most recent attempt just serves to smear the industry. A promotional video on its website claims a link between packaging and deforestation. No credible evidence of such a link is offered. In fact, the Ca- nadian industry is not responsible for any deforestation in Canada. Will FSC advise Canadian millennials of this fact? I think we’ll be waiting a while. FSC uses a visual image of an ugly clear-cut in its video to symbolize “nasty” deforestation. But somehow the fact that it receives money from companies that use clear-cutting to harvest the forest doesn’t get mentioned. Oops! A little conflict there, no? Poor Forestry Practices And as for the “poor forestry practices” it alleges, the video somehow neglects to acknowledge that Canada leads the world in forest certified as sustainably managed, and that most Canadian packaging mills already have re- sponsible sourcing (chain-of-custody) certification by inde- pendent third parties. We live in a world of social media and instant impres- sions where nobody likes to be unfairly smeared. If FSC wants to be a credible source of information to its pack- aging customers, and to the public in general, it needs to clean up its act and be far more precise in its public offerings and claims. Facts and credibility do matter. John Mullinder is Executive Director of the Paper and Paperboard Packaging Environmental Council (PPEC), which represents over 90 percent of the Canadian paper packaging industry on environmental issues. The council was founded in 1990, and today, PPEC lobbies govern- ments; networks with other industry players; co-ordinates action industry-wide; develops practical solutions; and promotes the environmental performance and achieve- ments of the industry. Visit www.ppec-paper.com.

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ALBANY INTERNATIONAL www.albint.com

Albany International has a corrugator belt for every appli- cation. Our reputation for durable performance is the trade- mark of the most dependable belts in service today.

AMERICAN CORRUGATED MACHINE www.acm-corp.com

For a wide variety of new and used equipment on today’s market, visit our website. You can e-mail us directly from the site for all your corrugated needs.

AMTECH SOFTWARE www.amtechsoftware.com

Amtech offers the industry’s most innovative and compre- hensive corrugated and packaging ERP, integrated sched- uling software, and engineered automation technology. For over 30 years, Amtech has remained at the backbone of successful businesses from the independent box makers to the largest integrateds. We keep our customers competitive in an ever-changing economy with options such as custom- er digital storefronts and workflows, business intelligence, automated scheduling for corrugators, converting and ship- ping, proactive roll stock and inventory management, and so much more in an integrated, single vendor environment. APEX INTERNATIONAL www.apex-groupofcompanies.com World’s largest Anilox and Glue & Metering roll manufac- turer, providing the widest selection of corrugated engrav- ings and complementary services. Anilox engraving options available from our North American manufacturing facility include elongated 75°, 60°, 45°, plus Apex’s patented GTT technology. Glue rolls are produced with Hardened Stain- less Steel and a max TIR of 10 µ for Single, Double Facers.

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July 13, 2020

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