CREATING A STRONG ECONOMY
Helping Business Succeed in Medford & Jackson County Medford, OR | December, 2024 | By Kira Zavala
T his past year has been one of growth, connection, and resilience for The Chamber of Medford & Jackson County. Focused on the mission of Helping Business Succeed , The Chamber has strived to be a catalyst for the local economy and champion of the region. Four strategic objectives assigned by our Board of Directors guide The Chamber’s work: Promote, Create, Connect, and Represent . Significant progress has been made across all four objectives over the last 12 months. When it comes to the Promote objective, The Chamber’s travel and tourism department, Travel Medford, has ramped up efforts to encourage and welcome visitors to explore all that the Heart of the Rogue™ has to offer. The official Destination Marketing Organization (DMO) of Medford established an alignment of initiatives between the organization, tourism stakeholders and the community to form a three-year strategic plan to advance Medford as a premier destination. Opening their third visitors center in the new Rogue X complex will kick off the new year, securing their sports tourism pillar and sharing their Know Your Role™ brand with thousands of locals and visitors of the complex. The Chamber has focused on continuing to build and expand cooperative processes between government and business to foster economic growth under the Create objective. New partnerships and initiatives have blossomed under the direction of six diverse action teams, all focused on creating a business-friendly climate at all levels of government.
Member participation has swelled to new heights across established programs like the Young Professionals Network, weekly Greeters events, and the monthly Forum Luncheon. Each program has undergone intentional reinvention featuring new offerings, solidified themes and a focus on the overall member experience. The Chamber’s team of Ambassadors represents member businesses across various events, including 42 ribbon cuttings, groundbreakings and open houses this year. Chamber staff spearheaded 146 programs, and supported 252 partner events this year. Networking and visibility opportunities for members is central to the Connect objective - a core value of our members and our mission of Helping Business Succeed.
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The Business Review | December 2024
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