Elevate August 2024 | Air Serbia

Dizajner Jiyongkim sarađuje sa Samsungom „JiyongKim“ i „Samsung“ su se udružili za saradnju na zvučniku „Music Frame LS60D“. Dostupni u mornarskoj, zelenoj i plavoj boji, zvučnici su predstavljeni u uokvirenom umetničkom panelu sa prepoznatljivim tkaninama izbledelim od sunca koje potpisu- je „JiyongKim“. Svaka varijanta ističe nijansu po kojoj nosi ime u prigušenoj paleti, prika- zujući apstraktnu, ali nadrealnu teksturu koja spaja tehnologiju sa domom kroz tkanine i umetnost. Svaki zvučnik je projektovan u „Samsungovoj“ audio-laboratoriji i opremljen je tehnologijama „3D Dolby Atmos“, „QSymphony“ i „Spacefit Sound pro“, pružajući ko- risnicima impresivno audiovizuelno iskustvo. DESIGNER JIYONGKIM TEAMS UP WITH SAMSUNG JiyongKim and Samsung have joined forces in a collaboration on the Music Frame LS60D speaker. Available in navy, green and blue, these speakers are presented in a framed art panel featuring JiyonKim’s signature sun-bleached fabrics. Each individual variation high- lights its hue in a muted palette, showcasing an abstract yet surreal texture that blends technology with the home through fabrics and art. Engineered at Samsung’s audio lab, each speaker is equipped with 3D Dolby Atmos, QSymphony and Spacefit Sound pro technologies, ensuring users enjoy an immersive audiovisual experience.

Tecno i Loewe su lansirali revolucionarni materijal za masku telefona Saradnja ova dva brenda rezultirala je „TECNO CAMON 30 LO- EWE. Design Edition“, koja pokazuje njihovu posvećenost održi- vijoj budućnosti kroz korišćenje taloga kafe prvi put u ovoj indu- striji. Nakon više od 20 rundi eksperimenata i testova „TECNO“ je omogućio da materijal bude ekološki prihvatljiv. Za svaku pro- izvedenu masku telefona, približno 0,8 g otpada od taloga kafe se ponovo koristi, što značajno smanjuje potrošnju fosilnih go- riva za oko 49,6% i doprinos emisije CO₂ globalnom zagrevanju za 46,3%. Ovaj pažljivo osmišljeni proces upotpunjen je promi- šljenom estetikom dizajna koju je doneo „Loewe“. Sam dizajn je inspirisan kulturom kafe i prirodnim procesom rasta, naglašen „Loewe“ zelenim gradijentom koji podseća na životni ciklus pri- rodnih listova.

Šarl Lekler je ambasador Bang & Olufsen Proslavljeni vozač Formule 1 odabran je za novog globalnog ambasado- ra eminentnog proizvođača, radi iniciranja saradnje koja obećava da će spojiti precizno inženjerstvo sa vrhunskim zvučnim iskustvima. Partner- stvo će uključivati kreativne kampanje, događaje i ograničenu seriju proi- zvoda renomiranog brenda zvučne umetnosti. Iako je Lekler prvenstveno poznat po svom uspehu i talentu u F1 sektoru, takođe je poznat kao stra-

stveni muzičar. Naime, Le- kler svira klavir, ujedno kom- ponuje i snima sopstvenu muziku, naglašavajući koli- ko je zvuk presudan u nje- govom profesionalnom i lič- nom životu. Lekler je istakao važnost zvuka u svojoj tr- kačkoj karijeri, rekavši: „Au- tomobili koje vozim su inže- njerska čuda i zvukovi koje proizvode mi daju informa- ciju o odluci koju moram do- neti u deliću sekunde. Kvali- tet zvuka igra ključnu ulogu u mom životu“.

TECNO AND LOEWE LAUNCH REVOLUTIONARY PHONE CASE MATERIAL

These two brands’ collaborative effort has resulted in the “TECNO CAMON 30 LOEWE. Design Edition”, which showcases their com- mitment to a more sustainable future through the industry’s first ev- er example of the use of coffee grounds. Following more than 20 rounds of experiments and testing, TECNO ensured the material’s ecofriendly qualities. Approximately 0.8g of waste coffee grounds is reused for every phone cover produced, thereby reducing fos- sil fuel consumption significantly, by approximately 49.6%, as well as reducing the contribution of CO₂ emissions to global warming by 46.3%. This meticulously conceived process is complemented

CHARLES LECLERC BECOMES BANG & OLUFSEN AMBASSADOR Popular Formula 1 driver has been selected as the new ambassador of this top global brand, thus initiating a collaboration that promises to blend pre- cision engineering and top-quality audio experiences. The partnership will include creative campaigns, events and limited-edition products from this renowned brand. Despite Leclerc being known primarily for his success- es and talent in the F1 world, he also has a reputation as a passionate mu- sician. Leclerc notably plays the piano, as well as composing and record- ing his own music, emphasising how crucial sound is as an aspect of his professional and personal life. Leclerc highlighted the importance of sound in his racing career, saying: “The cars I am driving are engineering mar- vels and the sounds they produce inform me of the split-second decision I need to make. Quality of sound plays a vital role in my life.”

by Loewe’s carefully con- sidered design aesthetic. The design itself is inspired by coffee culture and the natural growth process, accentuated by Loewe's green gradient aesthetic that resembles the life cy- cle of leaves.

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