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Insurance products are offered through the insurance businesses Federal Benefits Made Simple and E.A. Buck Financial Services. Federal Benefits Made Simple is an Investment Advisory practice that offers products and services through AE Wealth Management, LLC (AEWM), a Registered Investment Advisor and Buck Wealth Strategies, a Registered Investment Advisor. Securities offered only by duly registered individuals through Madison Avenue Securities, LLC (MAS), member FINRA/SIPC. AEWM does not offer insurance products. The insurance products offered by Federal Benefits Made Simple and E.A. Buck Financial Services are not subject to Investment Advisor requirements. AEWM is not affiliated with Federal Benefits Made Simple, E.A. Buck Financial Services, or Buck Wealth Strategies. In California, we are known only as E.A. Buck Insurance Services in all solicitations of insurance. Federal Benefits Made Simple, an E.A. Buck Company is not affiliated with or endorsed by the US government or any governmental agency. E. A. Buck Financial Services, Buck Wealth Strategies, Federal Benefits Made Simple, An E.A. Buck Company are affiliated by common ownership. 02876656 - 2/25
INSIDE THIS ISSUE page 1 The Secret Ingredient to Building Rapport and Trust page 2 The History of College Basketball’s Rise to Riches Get Retirement Ready page 3 Pit Stops Along the Alaska Railroad You Can’t Miss Banana Pudding Cheesecake Mashup
page 4 A Chef’s Truest Triumph
MICHELIN MAGIC
The Mark of Culinary Mastery
For culinary creators worldwide, earning a Michelin star is like winning an Olympic gold medal. Chefs with excellent kitchen skills and outstanding customer service are eligible to receive the honor. Late French chef Joël Robuchon holds the world record with 31, while TV star Gordon Ramsay rose to international fame and marked his hot-tempered journey to TV stardom by achieving 17 stars for his many restaurants. But how did this legendary distinction in the cooking world begin? If you’ve ever had the pleasure of dining at a Michelin-honored establishment, you have the automotive industry to thank. As its name implies, the star system was the brainchild of the Michelin tire company. To help inspire consumers to drive more — and increase the demand for tire purchases — it began publishing “The Michelin Guide” in France in 1900. The publication included
maps, tips on tire care, and recommendations for hotels and restaurants along popular French travel routes. As the guide grew in popularity, the company expanded its content to include anonymous restaurant reviews. In 1926, it introduced “the Michelin star” to recognize the eateries it considered the best in the country. Today, the bestselling publication reviews more than 40,000 restaurants across three continents. Only 146 restaurants worldwide — or less than 1% of those rated by the guide — have received three Michelin stars. In Ramsay’s mind, receiving that rare level remains the ultimate benchmark in his profession. As he stated in a 2024 article in Parade, “As a soccer player, I wanted an FA Cup winner’s medal. As an actor, you want an Oscar. As a chef, it’s three Michelin stars; there’s nothing greater than that.”
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