FMN | January 8th, 2018

2018 Trends ( Cont’d from Page 1)

Innovations inWastewater Treatment from the Zero-Discharge, Closed-Loop Experts

primary means to reduce global food and product waste, according to the report. Consumers have long considered packaging as often unnecessary, and ultimately as just waste to be disposed of. But that misconception is now chang-

ing. A focus on package innovations that extend food freshness, pre- serve ingredient fortifi- cation, and ensure safe delivery is increasingly benefiting consumers on a global scale. In- deed, 50 percent of U.S. grocery shoppers agree that the right packag- ing can help reduce food waste.

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In an environment where 56 percent of Brazilians are actively trying to reduce food waste at home, rather than simply highlight- ing packaging materials and technology, con- verters must promote package benefits and brands need to spot- light those attributes on-pack to become cat- alysts for changing consumers’ perceptions of pack- aging for the better. A lack of understanding around sell-by, best-before, and use-by dates can result in good food being thrown out. UK retailer Sainsbury’s has adopted a color change smart label on fresh deli meat to give clear and simple real-time feedback on product quality. The Food and Agriculture Organization of the Unit- ed Nations estimates that 1.3 billion tons of food is wasted globally each year, with consumers in Europe and North America throwing away between 95-115 kg of food per person. With consumers concerned about this growing waste mountain, and shoppers seeing the cost of this waste on their wallets, people are now actively seeking solutions. Indeed 61 percent of Canadian fruit and vegetable buyers say they would be interested in packaging that keeps food fresh longer, indicating the impor- tance of this issue across the globe. Brands need to act now, exploiting on-pack commu- nication tools to educate consumers to the benefits Recent Head & Shoulders packaging was created from recycled beach plastic.

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