2018 Trends ( Cont’d from Page 4)
Dont Miss The Flexo Industry’s Premiere Marketing Opportnity
packaging can bring, from extending shelf life of food to providing efficient and safe access to essen- tial products in developed and underserved regions of the world. Repackage As more and more consumers embrace online shopping, packaging will play a pivotal role in brands’ and consumers’ e-commerce experiences. Much of the conversation among brands, convert- ers, and package designers about online shopping and e-commerce is currently focused on, and driven by, Amazon. Free from the supply chain restrictions of the brick-and-mortar retail giants,Amazon is work- ing to minimize “touches” in the supply chain, maxi- mize the brand experience for consumers, and optimize packaging SKUs (stock keeping units). Online shopping is becoming more widespread around the world and is near ubiquitous in markets like the UK where 91 percent of consumers say they shop online. Much of the popularity stems from con- venience as over half of Chinese consumers aged 20- 49 who shop online say it is fast (53 percent) and saves time (51 percent). Now is the time for brands to consider how packaging can alleviate, if not elimi- nate, consumer frustration with over-packaged and even under-branded goods sold online and delivered via e-commerce. With e-commerce sales forecast to reach $4 trillion globally by 2020, representing nearly 15 percent of total global retail sales, according to eMarketer, brands must consider when, not if, they will enter the online retail and e-commerce packaging fray. Packaging that safely delivers products through the e- commerce supply chain is only part of the equation, with opportunities for material optimization and im- proved sustainability. While online shopping’s key advantage is conve- nience, consumers expect more from their favored brands.When designing packaging to be viewed on- line, and transit packaging to be opened upon deliv- ery in the home, the experience of e-commerce packaging must reflect consumer expectations from shopping with that brand in-store. Clean Label 2.0 Aiming for packaging designs that enlighten con- sumers’ purchase decisions, brands will reject ap- proaches that offer too much or too little as they can leave shoppers more confused than informed. Though consumers are more informed than ever,
EXECUTIVE OUTLOOK, written by a high- ranking member of your company’s man- agement team — Owner, CEO, President — allows you to advise your customers about the coming changes in the flexo printing industry and the ways in which your company will help them meet each new challenge.
Take this opportunity to tell readers about THE FUTURE OF FLEXO . What recent developments should your customers be attuned to? What flexo technologies will change the game in coming years? How will the retail mar- ket change? What demands will CPGs make upon flexo printers?
The Executive Outlook
This stand-alone issue, with bonus distribution at the FTA’s annual forum in Indianapolis, Indiana, allows your marketing message to be delivered all year long! IN ADDITION ... your EXECUTIVE OUTLOOK article will be fea- tured one month on the Flexo Market News website, along- side a sponsor ad linked to your company’s site. Also, a web blast will be sent to alert our readers to the article. An online version of the Special Report will also be made available so that any converting company, anywhere in the world, can access the report and view your company’s message: all year round . Your company will also receive an additional 100 copies of the special report to use in your own marketing efforts or to share with employees.
Greg Kishbaugh 317-306-1060 flexo@nvpublications.com Tom Vilardi 732-502-0500 ext. 304 tvilardi@nvpublications.com Robyn Smith 910-553-4055 rsmith@nvpublications.com
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Flexo Market News January 8, 2018 7
www.nvpublications.com
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