Board Converting News, February 6, 2023

Cascades Launches Eco-Friendly Packaging For Fruits, Vegetables Kingsey Falls, Quebec, Canada based Cascades an- nounced the launch of a new closed basket made of recy- cled and recyclable corrugated cardboard for the produce sector. An alternative to food packaging that is difficult to recycle, this new product is the latest addition to Cas- cades’ line of eco-friendly packaging. Designed using recognized eco-design principles, Cas- cades said the product is in keeping with a circular econ- omy approach. By using recycled corrugated cardboard in its design, the product is designed to support its cus- tomers efforts to reduce their environmental impact while meeting consumer demand for increasingly eco–friendly packaging. The result of the work of a multidisciplinary team, the new design allows for flat shipping, thereby reducing trans- portation costs and the need for storage space. A mount- ing jig, designed specifically for both basket formats, also helps speed up and simplify operations for producers. The product has multiple customization options to help produce brands stand out on the shelf with flexographic, lithographic and digital printing options. “This new corrugated basket for fresh fruits and vege- tables reiterates our commitment to offer innovative prod- ucts that meet the highest standards of environmental re-

sponsibility. This launch is also in line with the commitment we made in our Sustainability Action Plan to ensure that 100 percent of our packaging is recyclable, compostable or reusable by 2030,” said Mario Plourde, President and Chief Executive Officer of Cascades.

The closed corrugated basket for fresh fruits and veg- etables recently pre-qualified for the How2Recycle pro- gram, to help producers obtain certification. The basket was also a finalist in the Sustainable Design category for the 2023 PAC Global Awards, the Prix Innovation en alimentation 2022, which is awarded by the Conseil de la transformation alimentaire du Québec, as well as the Grands Prix DUX 2023, eco-packaging initiatives.

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8 February 6, 2023

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