a legacy of powerful cows for the future. Bulls like RFS Heavy Hitter H4, RSF Herald H104, TSN Statesman K006, and TJ Sandhills Swag 816L represent the firm’s ongoing pursuit of performance, maternal strength, and carcass quality without compromising phenotypic excellence. Their dedication has produced influential cattle such as Miss Werning 534R, her renowned daughter Miss Werning KP 8543U, and standout bulls including W/C United 956Y, W/C Loaded Up 1119Y, W/C Bankroll 811D, and W/C Executive Order 8543B. These animals continue to enhance the pedigrees of their annual offering and have had a significant impact on the breed. The Werning Family’s commitment to excellence spans generations. Scott and Ashley, along with their children Creighten and Thatcher, are carrying the torch with the same passion and vision that have defined their operation for decades. Scott, a former SDSU Livestock Judging Team member and recipient of *Cattle Business Weekly*’s “Top 20 Under 40,” is well-regarded for producing cattle with skeletal quality, structural integrity, and a balance of end-product and maternal focus. Creighten, a driven young man with big aspirations, is already leaving his mark. His influence is evident in the family’s selection of top-tier genetics, such as TJ Sandhills Swag 816L, furthering the Werning legacy. His role in the future of this operation is crucial, and his passion fits the mold of those who precede him in the leadership role for the brand. This year’s offering of bulls and females is the densest and most impressive to date. The females, a source of immense pride for Dale, showcase unmatched maternal excellence. The bulls are stout, rugged, and designed to perform, representing some of the heaviest and most powerful herd sire prospects to carry the W/C mark of distinction. These animals are equipped to elevate seedstock programs and deliver exceptional results for both commercial and registered breeders. Within the pedigree ledgers of this sale offering there would be generations of excellence on both sides of the lineage and that is why so many of the respected breeders of SimGenetic seedstock make the appearance and investment the second Tuesday of February. Many past buyers have reported record-breaking success, achieving premium prices and enhanced profitability thanks to the genetic potential of W/C cattle. Mark your calendar for February 9 and 10, 2026—your opportunity to invest in the future of your breeding program with one of the industry’s most respected operations. Voted “The Best Beef Operation in the U.S.” by Sullivan Supply in both 2023 and 2025, the Werning Cattle Company stands behind every animal it produces and is committed to your success. We encourage you to contact the Werning Family or any member of the Innovation AgMarketing team for more information about this year’s exceptional offering. Join us at the climate- controlled sale facility at the ranch to experience outstanding Southeast South Dakota hospitality, including dinner Monday night prior to the frozen genetic offering. Plan to enjoy lunch and dinner before and after the unparalleled offering of seedstock on Tuesday.
Predictability and quality have never been more valuable than they are today. The cow/calf producer has enjoyed unprecedented returns over the past 2 plus years, and the outlook is nothing but continued optimism for the foreseeable future. Across the industry, progressive firms are seeking high-quality, improved seedstock options and are continuing to turn towards reputable operations like the Werning Family of Emery, South Dakota. The folks at Werning Cattle Company have been in the seedstock supplier game for five decades. Your thirst for the very best genetics and kind in a herd sire or a program revolutionizing female, drives them every day, 24-7-365! This multigenerational family operation knows no boundaries, and they are very experienced at exceeding the limits while raising the bar not only within their confines but also in the competitive industry. The edge they carry to be the best is evident in the success of the youthful third generation, the grandchildren, who excel at every level of competition in whatever they do. In today’s climate, that’s hard to come by in the world’s general population, but in the agricultural sector it’s a necessity for operations of any size or generation count to be viable and relevant for the years ahead. Dale Werning exemplifies dedication and excellence in the livestock industry. His journey began in the early 1970s, when he attended South Dakota State University, joined the collegiate livestock judging team, and took his first steps toward becoming a visionary in the beef business. That same year marked a turning point for the industry with the birth of the first Simmental- influenced calf in the U.S. A decade later, the Werning Family hosted their first production sale, solidifying their reputation as leaders in the field. Their reputation reached national acclaim when the Champion Market Steer at the Ohio State Fair, exhibited by the Sutherly Family, showcased the superior influence of the Werning breeding program. The 1980s were challenging for agriculturalists, with widespread droughts and soaring interest rates testing the resilience of farming and livestock operations nationwide. Yet Dale and his wife, Joan, persevered. Joan, a registered nurse, balanced her career while contributing tirelessly to the farm and ranch, ensuring their operation thrived during those tough years. Their perseverance paid off, and in 1989, the Werning Family was honored as South Dakota Cattlemen of the Year—a testament to their unwavering commitment to quality and genetic innovation. That same commitment thrives in the family and the program to this day. In 2001, Werning Cattle Company earned recognition as the “birthplace” of the popular SimAngus genetic cross with the sale of the first SimAngus bull at public auction. This pivotal moment solidified their reputation for innovation and excellence. Over the years, their breeding program has remained profit-driven and customer-focused, consistently acquiring elite Angus females and influential bulls to meet the demands of an ever-evolving industry. Standout acquisitions such as S A V Blackcap May 4136D and S A V Blackcap May 6644 exemplify their commitment to building
6
Made with FlippingBook - Share PDF online