T H E M E 1
ESOS AND ENTREPRENEURS NEED TRAINING IN VARIOUS BUSINESS AREAS
What are the best ways you and your management team learn? (% of rating)
Entrepreneurs are familiar with different modes of training delivery. Entrepreneurs seem to accept that the self-initiated quest for knowledge is a part of the startup journey. This quest for knowledge has exposed them to gain comfort in using different means and tools for leaning. As per 80% of the entrepreneurs, ‘Self-research-web’ 1 is rated as the most relevant way for entrepreneurs and their management teams to gain knowledge, indicating a high comfort in the web-based knowledge delivery tools. The other means are through “Networking” and “On the job”. Entrepreneurs must combine running their daily business activities with business-related learning programs. Due to tight schedules, it becomes very important for them to focus on self-paced learning programs, which are most commonly available online. Focus groups allowed us to understand that most entrepreneurs gain business skills while running their enterprises. This has remained the most frequently used method for entrepreneurs to grow. Although few entrepreneurs have received technical support from the ESOs, they have relied mostly on virtual programs and learning spaces to learn new skills and acquire relevant knowledge to manage their businesses. There is a need to design Africa-centric, self-paced virtual enterprise development and management programs where entrepreneurs can access very relatable content and access expert mentors with experience in African markets to support the development and growth of startups across the continent.
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
80%
62%
62%
53%
50%
41%
40%
39%
39%
37%
36%
34%
31%
30%
30%
23%
23%
22%
22%
20%
19%
17%
15%
15%
14%
13%
11%
3%
4%
5%
5%
2%
2%
1%
1%
0%
Very Relevant
Significant
Relevant
Insignificant
Which sources did you use to learn about the INDUSTRY or TECHNOLOGY trends for your business? (% of rating)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
81%
60%
49% 49%
47%
43% 44%
41%
41%
41% 40%
36%
35%
36%
33%
32% 34%
32% 34%
31% 32%
28%
24%
23%
21%
20%
20% 17%
20%
16% 18%
16%
15% 14%
11%
11%
8%
8%
7%
8%
6%
5%
5%
3%
2%
2%
2%
Very Relevant
Significant
Relevant
Insignificant
1. self-research-web is the study of something by oneself through the internet
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N E E D S A S S E S S M E N T R E P O R T
Trends and insights from ESOs, entrepreneurs, and investors
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