T H E M E 2
The r i ght coach i ng and mentor sh i p adds va l ue to bus i ness sur v i va l and growth prospect s
Areas you will like to be mentored/advised in 2020 (% of rating)
Entrepreneurs want individually-tailored coaching and mentoring that can address their different needs as well as the specific challenges faced. While entrepreneurs desire business training practices, they also hold in high regard the role that mentorship can play in all core business areas. This indicates the extent to which entrepreneurs are eager to learn how to connect with the mentors to improve their business survival and growth prospects. In the process of doing so, they think it is relevant to be mentored by ‘“An expert in my industry”, “A successful entrepreneur”, and “An expert in the technology I'm working with”. Mentors with experience and expertise in the type of business operated by the entrepreneur are the most relevant. Research reaffirmed that most entrepreneurs prefer to be coached by a successful entrepreneur within their sector of business. This is the case for both women and men. How entrepreneurs meet these mentors is also very important to them. 72% of entrepreneurs think it is very relevant to get a ‘Personal introduction’ to mentors.
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
80%
74%
74%
71%
73%
66%
63%
62%
60%
59%
52%
46%
36%
30%
29%
27%
26%
27%
26%
26%
26%
25%
25%
23%
22%
21%
21%
19%
18%
19%
17%
16%
13%
13%
12%
10%
11%
10%
11%
10%
8%
8%
6%
7%
5%
5%
2%
2%
2%
2%
2%
2%
2%
2%
Very Relevant
Significant
Relevant
Insignificant
What type of person would you like as a mentor/adviser? (% of rating)
A successful entrepreneur
70%
15%
12%
An expert in the technology I'm working with
65%
26%
6%
An expert in my industry
83%
15%
1%
0% 20% 40% 60% 80% 100% 120%
Very Relevant
Significant
Relevant
27
N E E D S A S S E S S M E N T R E P O R T
Trends and insights from ESOs, entrepreneurs, and investors
Made with FlippingBook Ebook Creator