COLOR PALETTE
The Core Colors The New Visions core color palette will be limited to 11 colors. Use this color palette for everyday materials and presentation documents, as well as in professionally designed materials. Color Ratio While working on designing digital or physical collateral, consider your color choices in a complete package. The New Visions brand leads with the main Primary Blue and uses all other colors to complement the composition.
Primary Blue
Red
Purple
HEX #4765FF RGB 71/101/255 CMYK 80/35/0/0 PMS: 2125C
HEX #FF283E RGB 255/40/62 CMYK 0/94/74/0 PMS: 1788C
HEX #AA61FF RGB 170/97/255 CMYK 42/65/0/0 PMS: 265C
Teal
Navy
Green
Yellow
HEX #21CCC3 RGB 33/204/195 CMYK 55/0/24/0
HEX #0E147F RGB 14/20/127 CMYK 100/95/6/16
HEX #56C870 RGB 86/200/112 CMYK 57/0/44/22
HEX #FFE149 RGB 255/225/73 CMYK 2/8/83/0
Light Gray
Periwinkle Blue
Charcoal
Gray
HEX #E0E5FF RGB 224/229/255 CMYK 12/10/0/0
HEX #71717A RGB 113/113/122 CMYK 58/50/42/10
HEX #B2BCC3 RGB 178/188/195 CMYK 9/4/0/24
HEX #E4E4E7 RGB 228/228/231 CMYK 9/7/5/0
www.newvisions.org/MarComm
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