NVPS Brand Guide

TINTS & SHADES

#cfd0e5

#6e72b2

Tints and shades are reserved for representing data, ensuring consistency and clarity in our visual communication. Color play a pivotal role when representing data, utilized effectively, they illuminate data relationships, highlight key points, and reinforce our brand’s identity. However, misuse of color can overwhelm, confuse data, and deviate from our brand’s cohesive standards. Within our palette, colors are organized vertically. The primary brand color anchors each set, with lighter tints above and darker shades below.

#3e4399

6b85ff

#0e147f

#ff283e

#354cbf

#bf1e2f

#8049bf

#0b0f5f

#553180

#80141f

#070a40

#243380

#e3e3e4

#ddf4e2

#d3f5f3

#aaaaaf

#9adea9

#7ae0db

#8d8d95

#78d38d

#4dd6cf

#21ccc3

#56c870

#71717a

#55555c

#56c870

#199992

#bfa937

#39393d

#2b6438

#116662

#807125

www.newvisions.org/MarComm

11

Made with FlippingBook Ebook Creator