NVPS Brand Guide

BRAND ARCHITECTURE

Grant Funded Initiative Logo Examples:

Partnership Logo Examples:

As we approach each initiative, partnership, tool, or program, our goal is to maintain a clear and consistent brand connection to New Visions, thereby strengthening our brand identity. Since our audiences may not always be distinct, and partnerships often involve overlapping identities, we aim to design these combinations with as much consistency as possible. Grant Funded Initiatives Projects funded by grants often feature lengthy names, leading to the use of an acronym logo paired with a distinctive icon to symbolize and represent this initiative. The New Visions symbol or full logo should also be present on the collateral alongside these logos. New Visions Programs Any department programs or projects that need a branded unique logo, a combination of a symbol and a custom-designed ‘wordmark’ for the name will be created. Partnership Logos Logos that incorporate both the New Visions and partner branding elements, forging a distinct identity that can be utilized by both parties. The New Visions symbol or full logo should also be present on the collateral alongside these logos.

Program Logo Examples:

www.newvisions.org/MarComm

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