CONTENTS
Introduction ............................................................................................. 02 Vision .......................................................................................................... 03 Mission . ...................................................................................................... 04 Core Values . ............................................................................................ 05 Core Beliefs ............................................................................................. 06 Logo ............................................................................................................. 07 Color ............................................................................................................ 10 Typography .............................................................................................. 12 Supporting Graphics .......................................................................... 15 Photography ........................................................................................... 16 Brand Architecture .............................................................................. 17 Voice ............................................................................................................ 18 Boilerplate Language ......................................................................... 19 Key Terms & Grammar ....................................................................... 21 Staff Resources ..................................................................................... 22
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