BusinessDevelopment Stages When askedwhat stage of development their businesseswere at, themajority (29%) state that they are at Commercialization Stage, followed by Idea Generation and Mobilization, and Diffusion and Implementation. This provides for an interesting variety of perspectives, with some entrepreneurs finding themselves effectively ready to launch when COVID-19 hit, presenting them with very specific challenges.
Idea Generation and Mobilization
Advocacy and Screening
Diffusion and Implementation
Fig. Breakdown of 1,000 respondents by development stage
Of the 1,000 respondents to our survey, 46% had already established their businesses – a high proportion considering that only 29% (see above) are at Commercialization Stage. This means that 170 of the entrepreneurs who responded had already established their businesses before even being able to trade.
Fig. Percentage of establishedbusinesses
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