Mid Atlantic Real Estate Journal — Shopping Centers — November 22 - December 5, 2013 — C
www.marejournal.com
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By Sean Sablosky, Arrow Real Estate Services Timeshavechanged-embracing technology in your company
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ver a century ago, two friends could’ve met over a meal to discuss the
stored before mailing? In ad- dition, America’s population of 75 million baby boomers are increasing the need for diverse medical uses. This means add- ing venues for MRIs, physical therapy, blood work and more ways to medically treat that growing demographic. Office space for health care may not be found in traditional locations, and our industry needs to ad- just for future uses. In fact, as the calendar quickly turns to- ward 2014, our industry needs to change in many ways. We also need to consider not only what we do for business but also how we do business. Why start a company in 2013 as if it were still the 1800s, without embracing new tech- nology? We don’t need agents driving an hour to an office just so they can sit at a desk, make phone calls do paperwork or meet face to face. We can meet by teleconferencing, saving time and money. Technology, if we let it, helps us do our job better plus cuts costs. Instead of a $2,000 PBX box on the wall for a system with desk phones, we can communicate through a virtual PBX and VOIP at a fraction of the cost with more and better features.
Brooke Henningsen and I createdArrow Real Estate Ser- vices in February 2012 with the idea that providing agents with state of the art support and the highest commission structure in the business would result in explosive company growth. The results speak for themselves – we have more than 30 agents in eight states with approximately 2 million square feet of listings in less than 20 months. As Brooke often says “we’re ahead of the curve because of our technological push” and says our industry must adapt to a new way of servicing clients. “If you’re rejecting it, not adapt- ing, you’re going out of business or being eaten up,” she says. “Change is constant. We’re not a country that has shied away from innovation. We’re seeking better, smarter, easier, faster. It’s no different for our business.” While Brooke is all about cutting-edge and shops online, she also knows that people will never stop heading to the mall to touch, feel and try on merchandise. Stephanie Reed, who wears several hats asArrow’s director of operations and marketing, describes our vision as “giving continued on page 10C
newest mode of transpor- tation – the automobile. Imagine the c o n v e r s a - tion. What wou l d b e - come of the blacksmith,
Sean Sablosky
Livery stable, wooden wheels, buggies, and saddle shops? An industry on a death spiral that would take a good portion of commercial real estate with it. Probably one of those friends thought andmaybe said, “Some- one’s going to need those new contraptions to travel”. Where will they make and warehouse the parts? Where will they be built? When they break down, who’s going to fix them? Let’s strategize the best places for those businesses so customers can access services and our clients can profit. It’s no different today. Whi l e the marketplace changes, brick and mortar re- main in demand. Amazon sells products online, but where is the merchandise made and
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A free-standing 9,600 sf store formerly occupied by Rite Aid that features 1.38 acres, up to 69 car parking, and a large pylon sign, and is located at the traffic light entrance to The Shoppes at Flemington lifestyle center. The site, which serves the communities of Flemington, Branchburg, East Amwell and White House is surrounded by such well known retailers as: Burlington Coat, Kohl’s, Michaels Arts & Crafts, Bed Bath & Beyond, Marshalls, Dress Barn,Talbots & Jos.A.Bank.
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