Total Quality Management

TQM AS A STRATEGIC TOOL FOR GLOBAL COMPETITIVE ADVANTAGE (WITH EXAMPLES)

With the advent of globalization, competition is also boundary less. Choices for customers are abundant, and prices are being driven down. It thus becomes imperative for organizations to invest in continual improvement to stay competitive while offering high-quality global products and services. Globalization today allows market access across nations and capital; people and resources mobility is changing the models of business. The conventional quality control system is a passive approach wherein quality is considered to be a by-product of the manufacturing process. The underlying assumption is that variability is necessarily inherent to any process and variation in Individual process may cause the production of some defective pieces. Rework and scrap are then the two options exercised. Such an approach is:

Expensive

 Does not guarantee quality Thus, quality has to be built into the product and is the responsibility of those who build the product and not of quality inspectors. A more productive modern approach to quality is the emphasis of building quality into the product by studying and improving activities that affect quality from marketing to design to manufacturing. This approach requires co-operation from everyone in the organization across levels and is called Total Quality Management. Global organizations spread across continents increasingly share their best practices and evolve global quality processes as they operate in an interlinked world. TQM is to improve the efficiency and effectiveness of an organization that enables defect prevention leading to maximization of Customer Satisfaction by developing the right attitude and controls. It is about continuous improvement in product quality. Global products to sustain themselves must demonstrate uniformity and standardization of products and processes. Global products, whether localized the customers' expectation definitely is on the higher side. TQM is a cost-effective system for integrating the continuous quality improvement efforts of people at all levels in the organization to deliver products and services which will ensure customer satisfaction. All global organizations, in order to remain competitive need to demonstrate the culture of quality at all levels. TQM includes:

All areas and functions

All activities

All employees

Always at all times

At all places

authored and complied by niket karajagi

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