Roz Marketing November and December 2018

FOOD FOR THOUGHT: BY ROSLYN ROZBRUCH

Thirty-three years ago, when I married Michael, I told him that when I have a bad dream I talk in my sleep, and if he ever hears me do that, he should give me a little nudge to wake me up. I don’t have nightmares that often, but when I do, he never wakes me, no matter how many times I assure him it was okay to do so. To give him a little credit, he’s probably afraid I’ll be mad at him if he does. Last night, for the first time, Michael nudged me out of a bad dream. The reason I am sharing this is because I want you to know anything is possible — sometimes it just takes time. I think one of the reasons Michael and I work so well together as a couple in business is because we like to do different things within our business. I always joke and say, “I like to come up with ideas for Michael to implement.” But obviously, it’s more complicated than that. In the mastermind group we belong to, there’s a member by the name of Dan Sullivan who believes you should discover what your unique ability is and focus on developing it. Simply put, Sullivan says that people are happiest when they are spending more time involved in doing what they love to do. To be clearer, Michael is a CPA and an expert in the tax resolution industry; he likes teaching others to be successful in that field. That’s his unique ability. To break it down, he is great at teaching others from the stage, on webinars, and in our mastermind group because he spends a lot of time preparing everything he teaches. He can spend a lot of time preparing because he likes what he does. When you spend time doing what you like, you don’t notice the time go by; instead, it’s the thing on your mind that you want to do. I like to create some of the programs we have. I am not a CPA or an accountant, but I have a journalism background. I like taking Michael’s knowledge and helping create the Tax Resolution Domination System and Toolkit. I was also very involved with creating the “8 Weeks to Supercharge Your Profits” with Michael. I had a visual of what it would look like and worked with Michael on the content. I also like putting on a good party. Before Michael and I were working full time in Roz Strategies, I hosted every holiday at our home. I hosted dinner parties, holiday parties, and birthday parties, and on and on. I always did something to make each party a little different and more special than what others were doing. I love entertaining

others. I’ve taken that experience into putting on our annual Tax Resolution Success Summit and Mastermind meetings. Creating our products and programs and hosting events is my unique ability and where I like to spend most of my time.

Now, here is my question to you: Are you aware of what you like to do most in your life and business? Have you ever given thought to your particular strengths and what you enjoy doing the most? Any time you can spend doing what you like is going to move you forward in your career and make you happier in life. It’s important to know how all the different areas of your business work before you delegate something to someone, but anytime you can either hire or outsource someone to take over a task you don’t like to do, that means you get to spend more time in your unique ability doing what you like. Your first step is to focus on what your unique ability is. It’s worth giving thought to. And, if you were wondering what my bad dream was about, it was figuring out what to write for this month’s Food for Thought column. I guess that thought followed Any time you can spend doing what you like is going to move you forward in your career and make you happier in life.

me into the night and haunted my dreams, but at least I came up with an idea of what to write, and after 33 years of me asking, Michael finally felt it was okay to nudge me from a bad dream.

–Roslyn Rozbruch

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