HEALTH IS WEALTH MAGAZINE
Entrepreneurship & Personal Development
Transforming Challenges into Success
An Interview with Daneidy Barrera of Epa Colombia
In a recent interview, Diana Lion , editor of Health is Wealth magazine, interviewed Daneidy Barrera Rojas , the visionary behind the successful Epa Colombia brand. Health is Wealth: Daneidy , tell us about your journey with Epa Colombia. Daneidy Barrera: I officially launched my business in Colombia in September 2021. Over the past four years, my keratin treatment has gained immense popularity due to its effectiveness and affordability. Our treatment guarantees 100% smooth hair for 4 to 12 months, and with a price of just $185,000 regardless of hair length, word-of-mouth has been key to our success. Satisfied clients keep recommending us, which continually brings in new customers. H.W.: How did you turn past challenges into motivation for your success? D.B.: My experience with Transmilenio was a turning point. Influenced by the wrong people, I made a poor decision that became a painful lesson. This experience inspired me to make a radical change and reinvent myself. It drove me to develop the keratin treatment that has positioned me as a leader in the Colombian market. H.W.: What personal habits have you developed to stay focused on your business vision? D.B.: My family and partner have been my pillars of support. Their encouragement helped me overcome my struggles and stay focused on my goals. I’m deeply grateful for their role in my journey.
H.W.: What advice do you have for those facing tough times? D.B.: Always believe that there is light at the end of the tunnel. Even in the toughest moments, faith in a higher power can guide you through. My journey proves that with perseverance and faith, you can overcome challenges and achieve your dreams. Daneidy’s story is a testament to the power of resilience and positive thinking in transforming adversity into success.
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