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THIS AWARD CELEBRATES THE MOST INNOVATIVE USE OF DIGITAL TECHNOLOGY WITHIN THE HOUSING INDUSTRY. IT RECOGNISES PROJECTS, SCHEMES, OR DEVELOPMENTS THAT HAVE EMBRACED DIGITAL SOLUTIONS TO ENHANCE CUSTOMER ENGAGEMENT AND STREAMLINE THE HOMEBUYING PROCESS. THIS COULD INCLUDE THE USE OF ONLINE VIEWING TOOLS, VIRTUAL REALITY EXPERIENCES, INTERACTIVE PLATFORMS, AI-DRIVEN SERVICES, AND SMART TECHNOLOGY APPLICATIONS. BEST USE OF DIGITAL INNOVATION
HYDE NEW HOMES | CUSTOMER BUYING JOURNEY AT STORIES WHARF
FREDHUG BY WE ARE FRED
Stories Wharf by Hyde New Homes sets a benchmark for digital innovation in homebuying by combining AI-led visualisation with an interactive, self-
Buyers completing on a £400,000 new build home are still being handed paper manuals. FredHUG by We Are Fred changes that entirely. FredHUG is a digital homeowner platform that replaces the traditional paper
service purchase journey designed around first time buyers. Hyde uses AI-enhanced imagery, immersive video walkthroughs and virtual staging to transform static listings into decision-support tools, helping customers confidently visualise space, layout and lifestyle and envisage themselves in their new home. Customers anticipate next steps in their buying journey by actively navigating through the My Hyde portal, tracking progress in real time, accessing and storing key documents, and revisiting next steps whenever needed, from home and at their own pace. CRM and Experience Cloud automates customised letters and delivers timely, consistent updates to both customers and sales team, freeing teams to focus on high-value customer support. The result is a transparent, customer-led experience that replaces uncertainty with clarity and significantly improves confidence throughout the homebuying process.
manual with a plot-specific hub – centralising warranties, documentation, maintenance guides, snagging tools and real-time developer updates in one intuitive, device-friendly platform. For homeowners, it mirrors the digital services they already use daily. For developers, the operational benefits are immediate: snagging requests routed automatically to customer care, cleaner audit trails, reduced paperwork and real-time information updates. Crucially, Balfour Beatty Homes now introduces FredHUG at reservation – building buyer confidence before contracts are even exchanged. After nearly four decades in housebuilding, Senior Sales and Marketing Manager, Mandy Soames, is unequivocal,“FredHUG is by far the best homes user guide I have worked with. It’s the way forward.”The homeowner manual is a legacy product. FredHUG is its replacement.
MILLER HOMES | CREATING AN IMMERSIVE ENVIRONMENT FOR NEW BUILD HOME BUYERS
SPACE AND TIME | COUNTRYSIDE HOMES MOVES INTO TV WITH AI-GENERATED ADS ON CHANNEL 4
December 2025 marked a significant milestone for UK home builder Vistry, as it launched its first ever TV ad campaign for Countryside Homes with a campaign, devised and implemented
In spring 2025, Miller Homes set a new industry standard for innovation in new build digital marketing, launching a new customer website (millerhomes.co.uk) that introduced an array of innovative
by Space & Time. The launch marked another first, with Vistry being the first advertiser within the property sector to use Channel 4’s “Generative AI” Smart Ad Engine for TV advertising, and only the second advertiser on Channel 4 to use this route.
features to bring the adventure of buying a new home to life for house hunters across the UK, including 360° virtual development and home tours. With many first time buyers reserving their new homes off-plan, Miller Homes identified a need to provide customers with an immersive experience, where they could explore “true-to-life” virtual representations of developments and house types before they commit to reserving a new home. Miller Homes partnered with Edinburgh-based online property marketing specialist Pixel on a nationwide “Digital Twin” strategy to create a 24/7 immersive environment, where customers could visualise their future in their new home before a single brick had been laid.
READERS’ AWARDS buyer
72 First Time Buyer August/September 2026
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