AFFORDABLE HOMES
SHARED OWNERSHIP RETURNS TO LEASIDE LOCK, WITH FIRST LAUNCH AT THE WATERSIDE
That’s what makes the launch of Shared Ownership homes at The Waterside in Bromley-by-Bow particularly exciting. Launched on 4 July, an initial release from the full 68 Shared Ownership apartments will be made available at the popular east London development. Delivered by Guinness Homes, the new release builds on the success of previous phases, which have already helped create a thriving community alongside the River Lea. Part of the wider Leaside Lock neighbourhood, The Waterside offers something that many new developments can’t yet provide – an established place to call home from day one. Residents already benefit from a concierge service and estate management team, alongside a range of on-site amenities including a gym, convenience store and pop-up barber. A nursery and cafe are also planned for the wider neighbourhood, helping to further strengthen the sense of community. The location itself is a major part of the appeal. Positioned alongside the River Lea,The Waterside combines a peaceful canalside setting with excellent connections into central London. Leafy walking and cycling routes link residents to Three Mills Green and Queen Elizabeth Olympic Park, while Bromley-by-Bow underground station is just a short walk away (complete with a new dedicated access route into the station from homes at The Waterside), providing quick connections via the District and Hammersmith & City Lines. For first time buyers looking to put down roots in east London, this is the last chance to secure Shared Ownership at an established community where opportunities are rare, and buyers can move straight into a neighbourhood with existing amenities rather than waiting for it to evolve
For first time buyers, Shared Ownership offers an opportunity to purchase a share of a home and pay rent on the remaining portion, providing a more affordable route on to the property ladder than buying outright. At a time when affordability remains a challenge for many Londoners, the product continues to play an important role in helping buyers access areas that may otherwise feel out of reach. Hellyn Fairbrother, Regional Sales Manager – London & South East at Guinness Homes, says, “We’re delighted to be bringing Shared Ownership back to Bromley- by-Bow, through our new homes at The Waterside. Previous phases at Leaside Lock proved incredibly popular with buyers, and we’re excited to offer a new generation of purchasers the opportunity to become part of this well-established community. “The Waterside combines everything that today’s first time buyers are looking for – excellent transport connections, access to open space, stylish homes and a strong sense of place. Importantly, buyers aren’t moving into a neighbourhood that is still finding its
feet; they’re becoming part of a community that already exists and continues to grow.” The homes themselves have been designed with modern lifestyles in mind. Contemporary kitchens feature integrated appliances, while open-plan living areas create flexible spaces for relaxing, entertaining and working from home. Private balconies provide valuable outdoor space, and carefully considered storage helps maximise practicality for everyday living. Beyond the development, residents are within easy reach of some of east London’s most exciting destinations. Stratford offers world-class shopping, dining and leisure facilities, while nearby Roman Road Market brings together independent cafes, bakeries and local businesses.The creative hubs of Hackney Wick and Three Mills are also close by, adding to the area’s growing appeal among young professionals and first time buyers alike. To find out more about Shared Ownership at The Waterside and register your interest, visit watersideldn.co.uk
94 First Time Buyer August/September 2026
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