Due to a recent incident the St. Johns River Ferry was required to be taken out of service. The JTA team used the opportunity to effect repairs and return the vessel to the water five weeks ahead of schedule.
Customerworks also transforms every interaction into an opportunity to earn trust, deliver value, and strengthen loyalty among the people the JTA serves. Continuing to show individuals how to read bus schedules, purchase fares, plan trips, track bus arrival and departure times, and schedule microtransit services enhances their quality of life by giving them the independence to travel safely throughout the city. The “On the Ready” campaign continued in earnest. Coordinated with the JTA’s Community Outreach team, the campaign made progress by providing helpful tips on how to board efficiently, use the MyJTA app and book first-and-last-mile rides, or schedule an on-demand, door-to-door service.
REGIONALWORKS Regionalworks extends the JTA’s leadership beyond Jacksonville city limits, creating an integrated mobility ecosystem that connects counties, economies, and people. Jacksonville is the largest city in the contiguous United States by land area of 874.3 square miles. By various interlocal agreements allowed by state law, the JTA’s service territory is now 1,807 miles. Our objective is to provide connected regional mobility that is on-time and reliable. We serve the Jacksonville community within a half- hour in non-peak service, 15-minute peak service for our main lines and 15-minute peak service on our Bus- Rapid Transit (BRT) lines until 8pm and 30 minutes on the weekends. In addition to our mainline routes, the The MyJTA App provides trip information for the Clay, Nassau and St. Johns Express Select Services, Clay Community Transportation, Baker Wildcat Shuttle, the St. Johns River Ferry and Duval fixed route services.
Making the extra effort at the JTA is not “extra.” It is embedded in our Customerworks ethos. Regardless of whether one is a full time employee or a contracted team member, everyone is trained to know that every customer deserves dignity and respect throughout all points of their trip with us.
10 | JACKSONVILLE TRANSPORTATION AUTHORITY | 2025 JTA YEAR-END REVIEW
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