605 PROFILE
REAL DEALS SIOUX FALLS WRITTEN BY ALANA SNYDER & PHOTOS BY KAYLA JOHNSON
When Janessa and Colby Wilson walked into a Real Deals in Twin Falls, ID, they wanted to bring the same energy to Sioux Falls.
“I absolutely loved the mix of home décor and fashion, and how fun and personal the shopping experience was,” recalled Janessa.
She described it as a “treasure hunt,” and really enjoyed how the displays were everchanging, along with the inventory inside.
Not only was she excited about the merchandise, but Janessa says she was also drawn to the affordable prices.
After opening Real Deals Sioux Falls in March of 2024 on 41st Street, the couple looked forward to each shipment, bringing them constant inspiration. “I absolutely love the creative side—curating the store each week, styling displays, and watching it all come together,” said Janessa. “There’s something magical about unpacking new arrivals and seeing how they’ll inspire someone’s home or wardrobe.”
Find out more about the local retailers when they’re in and out of the boutique.
WHY IS REAL DEALS SIOUX FALLS GREAT FOR SHOPPING FOR GIFTS IN GENERAL? Real Deals is the perfect place to find gifts that feel personal and unique without spending a fortune. We carry a mix of home décor, fashion, and seasonal treasures, so you can find something for everyone on your list. Whether it’s a cozy sweater, a funny White Elephant gift, or a statement piece for the home, our selection changes weekly, which means you’re always finding something new and special. Plus, we can gift wrap every purchase with care and a smile—it’s truly a fun, stress-free way to shop for the holidays! WHAT IS YOUR FAVORITE PART OF YOUR JOB? Beyond the décor and fashion, it’s the relationships that mean the most—the familiar faces, the conversations, the laughter. The connections we’ve built over time are what make this job so special. It’s more than a business, it truly feels like a community.
WHAT ARE YOU LOOKING FORWARD TO MOST FOR HOLIDAY INVENTORY, AND WHAT ARE SOME HIGHLIGHTS? Christmas is truly our favorite time of year. We have everything from cozy sweaters and festive tops to stunning holiday décor in all styles—from traditional red and green to glam metallics. I’m especially excited about our ‘Blue Blue Christmas’ display this year. It’s fresh, elegant, and adds such a beautiful wintery touch to any space. It feels classic yet unexpected, and it’s been a customer favorite already. ANY NOVEMBER AND/OR DECEMBER EVENTS PEOPLE SHOULD KNOW ABOUT? Yes, we have so much fun planned throughout the holidays! Our Christmas Open House kicks off the first weekend of November, followed by Ladies’ Nights in mid November. Our No Peeking Event happens in mid December, but we’ll start handing out envelopes the second week of November. Plus, you can expect special deals almost every week. We love creating moments for people to shop, relax, and enjoy the season with friends. WHEN YOU’RE NOT WORKING, WHAT CAN PEOPLE FIND YOU DOING? When we’re not at the shop, we love spending time with our family, being involved in our church, or catching a local event. You can often find us cheering on the [Sioux Falls] Stampede hockey team—we love supporting our hometown. We stay pretty busy, so any downtime we get is usually spent relaxing at home, catching a good show, or working on a project together.
‘TIS THE SEASON Follow Real Deals Sioux Falls for holiday inventory unveiling.
FACEBOOK | REAL DEALS - SIOUX FALLS SD INSTAGRAM | @REALDEALSSIOUXFALLS
FOR MORE INFORMATION, VISIT REALDEALS.NET/SIOUXFALLS+
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