THE FOODTOWN NEWSLETTER Dedicated to Our Best Customers!
718-833-5080 9105-27 3rd Avenue, Brooklyn, NY 11209 www.foodtown.com
FEBRUARY 2018
Newsletter for Our Best Customers! Savings Inside Are Strictly for Our Best Customers ... and That’s You! The Deals That You Will See in These Newsletters Are Not Available to All Customers.
MANAGERS Store Manager: David Rosario
Assistant Store Manager: John Colberg Jr.
prices. Most importantly, they create wonderful shopping experiences for you, our customers.
You may not even consider all the unseen work that goes into getting your food on the table. We have team members who wake up at the crack of dawn to get the store running. Others work overnight to restock shelves. A lot of them spend hours on their feet, sometimes literally running to get the store ready to open in pristine order. Of course, a well-run store doesn't mean anything without people shopping in it, which means I want to say thanks directly to you. You are one of our best customers, which is why you’re getting this newsletter. Frankly, not everyone is. However, we recognize that you are one of our most valued customers, and you and your family are important to us.
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Foodtown of Bay Ridge
My name is Noah Katz. Along with my brother, Daniel, my father, Sydney, and about 1,000 great team members, we operate 13 Foodtown and Freshtown supermarkets throughout the New York region, including the one you shop in. We want to explain what we hope to accomplish with this newsletter, but first we want to send some shoutouts to the people who make our supermarkets what they are: our team members and you! We're firm believers that a business needs to take care of its employees to be successful. After all, they are the people who take care of customers. If they’re happy, motivated, and appreciated, great customer service follows. We are so grateful for the tremendous hard work of our team. They are the reason for all of our success. Without them, we wouldn’t be able to keep our stores stocked with high-quality merchandise at competitive
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The ultimate purpose of this newsletter is to extend our gratitude and to give you a little something extra. It’s also a way for me to personally connect with you. We’re not a massive, anonymous corporation. We’re a family-run business, and I want to make sure you know how much we appreciate you and that I’m personally here for you if you need me. I’ve included my personal email — yes, my actual email: Noahkatz@psksupermarkets.com — and I want you to reach out to me if you ever need anything or if you have a story you want to share. If you happen to have a story about a team member who went above and beyond for you, I especially love to hear those.
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No, “Benny the Butcher” isn’t the name of a famous horror movie. Quite the opposite. Benny is the name of one of the greatest meat cutters in Brooklyn, and he is terrific! Benny is an extremely dedicated and valued team member at the Foodtown in Bay Ridge. Benny came to us in 1986 and has worked in many stores for the company over the years. He came over from Italy and provides incredible insight into his craft, taking phenomenal pride in what he does. He loves serving customers. He doesn’t just view the meat arrangement as a display, he actually calls it his “showcase,” and we believe that’s the best way to describe it. It’s impossible to walk by his showcase and not take notice of the meat selection. But it’s not just his attention to detail. There’s no question regarding a cut of meat he can’t answer, because his biggest excitement is getting to work with what he calls “only the best Angus meat.” He’s always greeting customers with a smile and is eager to help. “We’re honest, and people like that. We get a lot of regular customers because we give people the best. When they come to the window, we give them special treatment.” Benny’s work is rooted in honesty and sincere service, and when we try to give him credit, he is quick to highlight others. “My team in the Meat Department of Bay Ridge are like the New York Yankees: We are all winners.” EMPLOYEE SPOTLIGHT: Benny ‘The Butcher’ The Perfect Example of Foodtown’s Service
Likewise, I want to get to know you. So do our managers and team members. We are all members of the same community, and we think of you as neighbors. If you know of a great local cause, we want to be involved. Maybe there’s a nonprofit you support that’s in need of some help for an event. Perhaps your kids are doing a fundraiser for school that we can help with. Whatever the cause or event, please tell me or your local store manager about it. We can’t always give everything, but we’ll always make the effort to give as much as we can. The bottom line is that this newsletter is about people, relationships, and community. We are honored to serve you and our community in ways that extend far beyond running a supermarket. Last but not least, we want to know from you how we can get better. My brother, Daniel, and I think of ourselves as students of the supermarket business. Only a year apart, we grew up in the stores together. We started stocking shelves in the Bronx when we were 12 and 13, joining the company full time after college. Up to this day, we’ve always tried to improve our company for both our customers and team members. At a recent seminar we attended, a speaker made the point that one of our goals in business has to be to find out “The Points of Irritation” of our customers. With that in mind, I ask you, “What don’t you like about our store? What are the ways that we can improve?” I genuinely want to know. Email me directly. Our goal is to improve the store for you, and we would love to have your input. Thank you for your time, and I hope you enjoy this newsletter. You can use it to save even more money at our stores. I hope to hear from you soon. I mean it!
Benny is a perfect example of what Foodtown represents, and he views the relationship as a reciprocal one. “I enjoy coming to work. The ownership is fantastic, and I love all my customers!” His energy is contagious. We value everything he does and what he’s meant to this company for the last 30 years. We are very grateful to have Benny as part of the Foodtown family.
Sincerely,
–Noah Katz
Co-President, PSK Supermarkets
Noahkatz@psksupermarkets.com
P.S. Yes, this is my real email address. I will do the best I can to get back to you in a timely manner. It is possible that my terrific assistant Dorette may also get back to you as well. Due to my schedule each week visiting stores, there could be a delay in getting to all my emails, but I will do the best I can to get back to you.
Maybe Benny put it best when he said, “I love working for Foodtown. It’s the best thing
that ever happened to me.”
Want free groceries? Simply use your club card to earn points. Then grab the free items sheet at the register and redeem your points for free groceries. It's that simple. *Available at the store location on the back of this newsletter. FREE GROCERIES, REALLY
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Local Online Shopping Options Emerge
Numbers don’t lie, and the numbers show that online shopping is growing ever more popular. Take a look at the chart below from the marketing firm Invesp for proof.
PERCENTAGE OF TOTAL RETAIL SALES
Two years ago, Foodtown partnered with a new company called Freshop that provides the software for the Foodtown.com shopping website. Brian Moyer, CEO of Freshop said, “We built a website for Foodtown that is equal if not better in functionality compared to all the major online sites by focusing completely on grocery and continuing to enhance the site with guidance from 500 other grocers like Foodtown.” The site gives online shoppers access to tens of thousands of grocery items carried in each local Foodtown store. Shoppers have the option of one- click ordering, saving lists for easy reorder, adding items to a list right from the electronic weekly flyer, and more. Items can then be delivered to the customer or picked up in store. The bottom line is that local companies that sit back and do nothing to compete with the quickly advancing online shopping services may find themselves shrinking rapidly over the next several years. The companies that take action now and plan for a future that includes online shopping will have the best chance of survival for themselves, their employees, theirs stores, and serving their local communities.
RETAIL SALES (TRILLIONS)
YEAR
2014
$1,316 5.9%
2015
$1,592 6.7%
2016
$1,888 7.4%
2017
$2,197 8.2%
2018
$2,489 8.8%
Most online sales are coming from massive corporations with products coming from huge warehouses, often hundreds of miles from local communities. As a result, local retail jobs are becoming harder to come by. As more sales migrate online, more retail jobs disappear from our communities. In an article from The Pueblo Times, Frank Badillo, director of research at MacroSavvy LLC, spoke about just how fast these jobs are vanishing. “In 2017, 66,500 U.S. retail jobs disappeared,” he said. “In the past decade, about 1 out of every 7 jobs have vanished in the hardest-hit sectors like clothing and consumer electronics.” Online Shopping at Local Companies However, consumers are starting to take notice, and they are shifting their online purchases back to local companies. Shopping local is important to many people. If a shopper can get the same goods at competitive prices with a local online option, they are going to take it to “save local jobs,” and keep the existing retail fabric in place within the community. Noah Katz, co-president of PSK Supermarkets, which operates 13 grocery stores in New York, is hoping that people will want to shop online locally if they can get the same service provided by the major companies. His company, Foodtown, provides a personal online shopping service whereby “personal shoppers” go up and down the aisles fulfilling online grocery orders. The shopping teams “get to know” their customers wants and dislikes when it comes to their grocery list. Katz added, “Making our service more of a personal shopping service is how we are going to beat the big chains at their own game.” Katz also stated that in his stores, shoppers pay the same prices online as they do in store, which is not the case with many of the other more expensive online services.
Are My Leftovers Still Good?
How to Properly Store Your Food
If you look in your fridge right now, you’ll likely find some leftovers that are expired or nearly expired. Perhaps they got buried in that section of your fridge where food goes to hide, or maybe you just forgot about them. When you finally do stumble upon a food container in the abyss of your fridge, how do you know if it’s still good?
How Long Is Too Long? The length of time your leftovers can stay in the fridge ultimately depends on the type of food. While there is no exact science for keeping food from perishing, the Mayo Clinic has provided some guidelines to prevent food poisoning: • Three to four days is the maximum time for leftovers to be kept in the fridge. • Eating leftovers after this time frame increases the likelihood of bacteria that causes food poisoning. • When in doubt, throw it out! Storage Tips: Seal leftovers by keeping them in an airtight container. This will prevent bacteria from forming and retain moisture. If you’re not going to eat your food within three or four days, store it in the freezer. This will extend the life of your meal to three or four months.
Reheating: Heating your leftovers on the stove, in the microwave, or in the oven is the best way to make sure you get the internal temperature high enough to serve safely. If your food doesn’t get hot enough, it could cause more issues than the inconvenience of being cold. The likelihood of foodborne illness increases drastically if you aren’t able to get the internal temperature of your food to 165 degrees Fahrenheit. While tossing out leftovers may always be a reality, we can at least limit it by safely preserving our meals. Following these guidelines will ensure you know when your food is safe and when to toss it out. If you have questions about how long certain foods last in the fridge, feel free to ask a Food Town representative. We’ll be happy to help.
Why You Should Eat Wild-Caught Salmon:
Nutrient Density Is Key
5 Steps and 5 Ingredients to Savory Baked Salmon Ingredients • 1 salmon fillet • 1/2 cup salted butter, melted • 4 tablespoons fresh lemon juice
Not all salmon is created equal. Unlike other animal-based proteins, how the salmon lived its life plays a significant part in its nutrient density. This is why wild-caught salmon is a far superior option when looking for your next fillet. The best way to see if your salmon is wild-caught is by looking at its color. Astaxanthin Fish that is rich in astaxanthin is a much deeper pink and more robust in color. When you put a wild-caught salmon and a farm salmon side by side, you can instantly tell the difference by the deepness of color. Astaxanthin provides incredible benefits:
• 8 garlic cloves, crushed • 2 tablespoons finely chopped fresh dill
Directions 1. Heat oven to 375 F. Line a baking sheet with aluminum foil and place the salmon in the middle. 2. Combine melted butter, lemon juice, garlic, and dill in a bowl and whisk together. 3. Pour butter mixture directly over salmon. Pull the sides and ends of the aluminum foil so that the salmon is covered and pinch together. 4. Bake for 15–20 minutes or until the salmon flakes easily with a fork. 5. Plate and eat!
• Improves blood flow
• Acts as an anti-inflammatory
• Strengthens cell membranes
Ready to purchase your next cut of wild-caught salmon? Check out our amazing selection at any of our stores and see our special offer in the insert. And when you’re ready to cook it, use this simple-to- follow recipe for a delicious, nutrient-rich meal.
Recipe inspired by thestayathomechef.com
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9105-27 3rd Avenue, Brooklyn, NY 11209
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INSIDE THIS ISSUE: Our Best Customers!....................PAGE 1 Benny’s 30 Years of Working at Foodtown..................PAGE 2 When to Toss Out Your Leftovers.................................PAGE 3 How to Know if You’re Eating Wild or Farmed Salmon..............PAGE 3
Protein Alternatives to Meat......PAGE 4
"When the waitress asked if I wanted my pizza cut into four or eight slices, I said, 'Four. I don’t think I can eat eight.'" –Yogi Berra
Where to Get Your Protein Outside of Meat Check Out These 4 Options for Great Alternatives
Many Americans are convinced that meat is the best source of protein. While meat can certainly supply your diet with protein, it is not the only source of it. Many plants, vegetables, fruits, and legumes can provide just as much, if not more, protein for your diet. Whether you’re looking to keep up your New Year’s health resolutions or you’re vegetarian, here are four alternatives to meat protein. Spinach That’s right, all those episodes of “Popeye” weren’t lying. One cup of spinach has almost as much nutrient-dense protein as a hard-boiled egg. We recommend steaming your spinach for both flavor and nutritional purposes, but if you’re in a pinch, you can always eat it raw. Beans Beans are rich in protein and provide great benefits for your heart, brain, and muscles. Best of all, there is a plethora of bean options. Whether it’s garbanzo,
kidney, soy, or any other type, legumes are packed with nourishment and great additions to any diet. Ancient Grains Quinoa, amaranth, and other grains have certainly become popular in recent years, and that’s not by accident. These grains are packed with protein and provide a great source of necessary vitamins. Nuts Nuts, like cashews, almonds, and peanuts, are an ideal source of protein. They can also help prevent cardiovascular disease and coronary artery disease. If you’re one of the many shoppers looking for protein alternatives to meat, stop by one of our stores today. You’ll find all these options and many more from the highest-quality brands. If you have questions, ask one of our store representatives how you can incorporate these foods into your diet.
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