Food Town February 2018

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No, “Benny the Butcher” isn’t the name of a famous horror movie. Quite the opposite. Benny is the name of one of the greatest meat cutters in Brooklyn, and he is terrific! Benny is an extremely dedicated and valued team member at the Foodtown in Bay Ridge. Benny came to us in 1986 and has worked in many stores for the company over the years. He came over from Italy and provides incredible insight into his craft, taking phenomenal pride in what he does. He loves serving customers. He doesn’t just view the meat arrangement as a display, he actually calls it his “showcase,” and we believe that’s the best way to describe it. It’s impossible to walk by his showcase and not take notice of the meat selection. But it’s not just his attention to detail. There’s no question regarding a cut of meat he can’t answer, because his biggest excitement is getting to work with what he calls “only the best Angus meat.” He’s always greeting customers with a smile and is eager to help. “We’re honest, and people like that. We get a lot of regular customers because we give people the best. When they come to the window, we give them special treatment.” Benny’s work is rooted in honesty and sincere service, and when we try to give him credit, he is quick to highlight others. “My team in the Meat Department of Bay Ridge are like the New York Yankees: We are all winners.” EMPLOYEE SPOTLIGHT: Benny ‘The Butcher’ The Perfect Example of Foodtown’s Service

Likewise, I want to get to know you. So do our managers and team members. We are all members of the same community, and we think of you as neighbors. If you know of a great local cause, we want to be involved. Maybe there’s a nonprofit you support that’s in need of some help for an event. Perhaps your kids are doing a fundraiser for school that we can help with. Whatever the cause or event, please tell me or your local store manager about it. We can’t always give everything, but we’ll always make the effort to give as much as we can. The bottom line is that this newsletter is about people, relationships, and community. We are honored to serve you and our community in ways that extend far beyond running a supermarket. Last but not least, we want to know from you how we can get better. My brother, Daniel, and I think of ourselves as students of the supermarket business. Only a year apart, we grew up in the stores together. We started stocking shelves in the Bronx when we were 12 and 13, joining the company full time after college. Up to this day, we’ve always tried to improve our company for both our customers and team members. At a recent seminar we attended, a speaker made the point that one of our goals in business has to be to find out “The Points of Irritation” of our customers. With that in mind, I ask you, “What don’t you like about our store? What are the ways that we can improve?” I genuinely want to know. Email me directly. Our goal is to improve the store for you, and we would love to have your input. Thank you for your time, and I hope you enjoy this newsletter. You can use it to save even more money at our stores. I hope to hear from you soon. I mean it!

Benny is a perfect example of what Foodtown represents, and he views the relationship as a reciprocal one. “I enjoy coming to work. The ownership is fantastic, and I love all my customers!” His energy is contagious. We value everything he does and what he’s meant to this company for the last 30 years. We are very grateful to have Benny as part of the Foodtown family.

Sincerely,

–Noah Katz

Co-President, PSK Supermarkets

Noahkatz@psksupermarkets.com

P.S. Yes, this is my real email address. I will do the best I can to get back to you in a timely manner. It is possible that my terrific assistant Dorette may also get back to you as well. Due to my schedule each week visiting stores, there could be a delay in getting to all my emails, but I will do the best I can to get back to you.

Maybe Benny put it best when he said, “I love working for Foodtown. It’s the best thing

that ever happened to me.”

Want free groceries? Simply use your club card to earn points. Then grab the free items sheet at the register and redeem your points for free groceries. It's that simple. *Available at the store location on the back of this newsletter. FREE GROCERIES, REALLY

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