Improve the Impact of You spend valuable time and money on your email marketing, but your efforts will go to waste if your customers don’t open what you send. Your open rate is one of the most critical email metrics, and the single best way to improve yours is by writing compelling subject lines that make your customers want to click. So, how do you spark curiosity and stay out of the spam folder? A 2019 study by market research group Radicati found that the average person receives 96 emails daily, and your business is hardly the only one trying to convince them to buy something. Your customers will likely spend only seconds deciding whether to open your email, delete it, or report it as spam. You must capture their attention quickly and give them a reason to click. Writing the perfect subject line isn’t easy. What works for one industry or demographic may not work for another. But you should always try to follow three simple rules. No. 1: Keep it short.
Subject Lines Matter! client@business.com
Hello <Name>, This is a message your customers won’t read if they don’t open the email in the first place ...
FILM THESE TO BOOST YOUR REPEAT BUSINESS AND REFERRALS! Email platforms will only display so many characters of your subject line before cutting it off. Therefore, a long subject line inadvertently ensures your message gets lost. Further, your customers quickly decide what they will open and discard. They’re more likely to delete your message if it seems confusing or complicated, so make it bite- size and easy to digest. Experts recommend you keep your subject lines to 60 characters or less. 2 Types of Videos Every Landscape Company Needs
Most business owners assume video is only useful for generating leads — but that’s just plain wrong. Yes, posting footage on Instagram, Facebook, and YouTube can help you get new clients, but you can also use videos to enhance your customer experience! Businesses often overlook this option for video, but it’s incredibly important. If you focus on making the people who are already paying you happy, they’ll be more likely to send repeat business and referrals your way. So, how can you use video to take your customer experience to the next level? Start by filming videos in these two categories. Process Videos When a new customer signs up with you, one of the first things you should send them is a process video. In it, you can give them an overview of their chosen service
and the stages involved. This will help them mentally prepare for what’s coming and reassure them they’ve bought into an established, successful system. Milestone Videos Milestone videos are a great way to follow up on your initial process video and stay in touch with your customers throughout
project is on track. When you send regular milestone videos, your client won’t feel restless or resentful of your workers — they’ll feel taken care of! Where to Film Your instinct is probably to film both of these video types outside. You’re a landscaper, after all! But we recommend using a studio instead. When you film
their landscape project. We recommend filming one video for each stage of your process. In it, you can explain the stage to the customer and detail exactly what they need to do to keep the project moving forward on time. These videos are great because they set clear timeline expectations and reassure customers their
indoors, you don’t have to worry about sweat making your face shine on camera, a gust of wind messing up your hair, or daylight fading before you can get the perfect take. Our Ramblin Jackson studio outside of Boulder was designed with marketing videos like these in mind. If you want to film there, call us to book a slot!
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