By Robert Henley and Brandi Kloostra
Getting the Most Out of Your Marketing Team:
T he below 2017 MAP fund investments are straightforward and follow the SMART model: Specific, Measurable, Achievable, Relevant and Time-based. With our new SMART marketing approach, we’ll provide you with updates on the below MAP fund investments on a quarterly basis. 1. Full adoption of the Happily. Even After. Campaign Visit BrandBuilder to see the new marketing pieces that coordinate with your local marketing plans. This campaign is based on solid research and sets Rainbow International® apart from its competitors. While most of the competition emphasizes disaster or cold efficiency, Rainbow International takes an approach that says, “Things will be alright again, and we can help.” Stay tuned for results of video advertising with our new Happily Even After commercials. If you’re nterested in testing local video pre-roll, please contact me at Robert. Henley@DwyerGroup.com .
2. Marketing Educational Webinars There will be three marketing educational webinars held each year. These webinars were designed to inform and educate you on marketing activities and best practice. We hope you were able to attend the webinars thus far and will join us for the one in the fall. If you missed the webinars, visit FranConnect to listen at your own pace.
16 STORMSURGE TM | E1:2017
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