TOP 10WINS FOR MARKETING YOUR RESTORATION BUSINESS AT A LOW/NO COST LEVEL
By Brittany Hann
1. Join associations and use the resources they provide. These resources will include local networking events, online forums and job boards. The more people you know, the more customers you will have. Don’t just join the group – strive to be the leader of the group. 2. Build a referral network. Referrals and word of mouth is the most powerful tool for marketing. Work to build relationships with professionals and other businesses you would happily refer your customers to and they’ll likely send referrals your way in return. 3. Be a people person. Never stop networking, following up on all leads and participating in conversations wherever you find them. Don’t be afraid of the phone, internet, email or face-to-face meetings. 4. Send handwritten holiday, birthday and thank you cards to past and current clients, valued partners, vendors in your referral network and connections who have helped you. You want to send these to everyone you can think of. This lets your customers and networking partners know you care about their business. 5. Ask for testimonials and reviews. This includes (but is not limited to) online reviews/recommendations on websites like Yelp, Facebook and LinkedIn. 6. Join groups on LinkedIn and Facebook. Whether it's cooking or B2B marketing - your audience is there. Go get them and stay active in the group! 7. Share your expertise freely. Let the public know what you’re an expert at and use that to boost your credibility and value. Publish tips, share your expertise through public speaking and even try pitching the media. Show your area that Rainbow International is known as an expert in the
restoration industry. Write Q&A columns on your area of expertise for your local newspaper and social media followers in exchange for a link to your website and business name. Readers will become interested in your columns and look forward to seeing them. 8. Inspire customers to call you instead of a hard copy newsletter. Send self-printed post cards – they can cost less than 46 cents each, stamp included! Make it fun and colorful with a strong “Call to Action” title, like, “100 reasons to call us.” List out 10 to 20 reasons that include your skills, talents and services. Give your customers a coupon as a bonus or something fun to inspire them to call. 9. Use images that reflect the quality of your service. Images are a shockingly underutilized tool in online marketing circles. Having a memorable, powerful and colorful image can do wonders for your website, content strategy and brand, which improves your chances of turning a visitor into a lead. In the case of Rainbow International, your service is focused on quality design, so your images should be reflective of this. Potential customers are looking for someone that will turn their disaster into a memory and the images on your website need to reflect this. 10. Hold safety seminars. Disaster restoration companies can reach potential customers by holding regular safety seminars on topics like "How to Prevent a Fire," "How to Survive a Tornado," and "Keeping Your Family Safe from Natural Disasters." Providing free workshops and educational opportunities are additional ways to position your Rainbow International business as an expert in the field and will provide outlets for your staff to build relationships with members of the local community.
STORMSURGE TM | E1:2017 19
Made with FlippingBook - Online catalogs