How to Get the Most Out of a Site Visit
By Cameron McBurnett
A site visit from your Franchise Consultant (FC) is one of the more valuable benefits of being a part of the Rainbow International® franchise network. The overall goal and expectation of this visit, from both parties, is to bring value to your company. It is a time for you to dig in one-on-one with your consultant to gauge your progress in meeting your business goals. It is also an opportunity to receive guidance and evaluate any aspect of your business you seek to improve. One way to ensure you are getting the most out of your site visit is to have a plan. Working with your FC to create an agenda prior to the visit will make the visit more effective and efficient. Not only will this set expectations for the meeting, it will allow your FC to prepare accordingly. Having a set agenda
will prioritize any topics you feel are more immediate or important for your franchise. The options on how you would like to spend the time can range from guidance in financial systems, like job costing and budgeting, to going on sales calls, FUSION training, the 17 Steps, and even riding on the truck to a new loss. Time can be limiting, but it is important to set a sufficient amount of time in the schedule to maximize the opportunity. Being in an emergency response industry, there will undoubtedly be interruptions. In your preparation, try delegating any responsibilities or tasks that can be handled by an employee to limit the distractions and keep the meeting on track. It is also beneficial to include employees in the meetings as you see fit. This will facilitate relationship building between your FC and employees, who are pivotal players in your day-to-day business. It will promote a sense of belonging to the Rainbow International brand. Having your employees involved can spark some great conversation and lead to new ideas that can enhance our systems. Your franchise and employees ideas can have a potentially dramatic effect on our overall network. Lastly, it is important to be transparent and honest about your company’s greatest challenges that you are striving to overcome, whether they are financial, management, or technical hurdles. You are not expected to know everything and there is a team ready to help you conquer those challenges. It is imperative that you are open and honest about the issues you feel are stunting the growth of your company. Transparent communication can help identify solutions and allow the Franchise Consultant team to guide you through the more difficult tasks. One of the greatest benefits of a successful site visit is the information that is cultivated. It can have an immediate impact on your franchise, it provides the corporate staff with the ability to gauge the overall health of the network, and it can help identify systems that need some tweaking to benefit the network as a whole. As you prepare for your next site visit, think about the areas in your business you would like to become more productive and knowledgeable in. Contact your FC to express your needs so that during the visit, you can team up and focus on the aspects of your business that will bring you the most value.
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