EDITOR'S NOTE
Falling Into Focus A Season for Reflection and Renewal
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As the air turns crisp and leaves begin their annu- al transformation, fall offers us more than seasonal beauty – it provides the perfect moment for reflection and reassessment. For many in the tree care industry, this time of year marks the close of the busiest season and the beginning of planning for what lies ahead. Now is the time to revisit company goals and measure progress against the benchmarks set at the start of the
On the cover: Volunteers performing tree care at the Florida National Cemetery during the 2025 Saluting Branches Day of Service. Source: Richard May
Amy Kent, Editor
ISSUE 13, FALL 2025
year. Are sales and service projections on track? Do upcoming months require a shift in strategy or resources? By taking an honest look at performance, leaders can make informed adjustments before winter slows operations and the next growth season begins. But fall reflection is not limited to the bottom line. Company culture — how teams communicate, support one another, and uphold safety and professionalism — deserves equal attention. A healthy culture does not just improve employee satis- faction; it directly influences client trust, jobsite safety, and long-term retention. Our fall issue offers a variety of opportunities to reflect on your individual and company goals. In our feature story, find out how fellow tree care professionals are making lasting relationships and positive impacts on the communities they serve. Learn how to cut costs by prolonging the life of essential gear in our Small Equipment column. And of course, get all of the must-know information on this year’s ArborSPORTS™ and Arbor AWARDS™ and earn the recognition you and your company deserve. In many ways, fall is about balance: celebrating the successes of the season, recog- nizing where improvements are needed, and setting a clear path forward. This in- tentional pause creates space for businesses to strengthen their foundation before the cycle of work renews in the spring. As you turn these pages, consider where your company stands today – and where you want it to be when the next growth cycle begins. Use this season to revisit what drives your work: your people, your purpose, and your passion for trees. Whether you are tightening up your business practices, recognizing your crew’s hard work, or simply taking stock of how far you have come, now is the time to invest in the future roots of your success. At ArborTIMES™, we encourage you to take advantage of this natural reset. Use the season to sharpen your vision, invest in your people, and lay the groundwork for a stronger year ahead.
PUBLISHER Sachin Mohan: mohan@arbortimes.org EDITOR Amy Kent: editor@arbortimes.org ASSOCIATE EDITOR Mara Watts: mara@arbortimes.org ART/TECH DIRECTOR Richard May: info@arbortimes.org SAFETY AND TRAINING ADVISORS Jared Abrojena Bob Lehman Korey Conry Ken Palmer Robert Phillips Aaron Dickinson SENIOR ADVISORS Dane Buell Mark Garvin PRODUCED BY EDGE AHEAD ASSOCIATES For editorial and advertising inquiries: 1 Store Hill Rd, PO BOX # 334 Old Westbury, NY 11568 Tel. (516) 399-2627 Email: mohan@arbortimes.org Web: arbortimes.org No part of this publication may be reproduced without written consent of the publisher. While every effort has been made to ensure accuracy, the publisher cannot be held responsible for any errors or omissions that may occur. All uncredited photography is either supplied or sourced from a stock image bank or is public domain.
Stay grounded,
Amy Kent
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ArborTIMES ™ Fall 2025 | 3
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