POWE L L R I VER K I NGS PAR TNER WI TH MADD AND RCMP TO PROMOT E DR I V I NG SOBER DUR I NG HOL I DAY S EASON
Project Red Ribbon encourages planning ahead Angela Lackey , Powel l River Peak Dec 15 , 2021 4 : 55 PM
Cor inne Wi l l iams , marketing di rector for Powel l River Kings , contacted Mothers Against Drunk Dr iving ( MADD ) recently to see i f she could do anything to raise awareness in the qathet region after seeing a fami l iar face on her social media feed . “ This story gets me a l ittle bit because the fami ly whose faces are on the Mothers Against Drunk Dr iving campaign this year include a young gi rl who was a very important part of the community back in my hometown , Rocky Mountain House . ” Chloe Kaniusis was ki l led by an impai red dr iver on November 21 , 2014 , and is the face of MADD Canada this year . “ I ’ ve always known about Mothers Against Drunk Dr iving , but I guess maybe it just rang a l ittle truer once I saw the face of it this year , ” said Wi l l iams . “ It tears me up . ” On the Kings ’ behal f , Wi l l iams agreed to partner with the local RCMP detachment and MADD ’ s Project Red Ribbon , an annual campaign that runs from November to January 3 , distr ibuting thousands of red r ibbons and car decals for Canadians to display . So far , the hockey club has donated 52 game tickets to be given out at roadblocks , along with r ibbons and decals , to sober dr ivers over this hol iday season . In an emai l , detachment commander and staff sergeant Rod Wiebe stated that reports of impai red dr iving are up signi f icantly in 2021 compared to 2020 . “ As of December 10 , 174 impai red dr iving incidents have been recorded , compared to 161 incidents in al l of 2020 , ” he added . Wiebe pointed out that increased proactive checks l ikely impact this statistic . “ I am impressed by how hard our off icers are working in this area , but also disappointed that some dr ivers are sti l l not getting the message to plan ahead , ” stated Wiebe , adding that he thinks dr ivers were pleasantly surpr ised by the Kings ’ tickets .
Made with FlippingBook flipbook maker