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Bitzer Industrial Manufacturing | MEE SAP Sales Cloud SAP Emarsys Customer Engagement
Industrial Manufacturing
BITZER is a German manufacturer of refrigeration and air conditioning technology. There are 3,500 employees in 65 locations worldwide.
B2C customer engagement use
Headquarters Germany
Products Refrigeration and air conditioning manufacturer
Web Site
Bitzer
Business Challenges • Global competition, digitization in manufacturing, and the need to futureproof are factors that accelerated the company’s plan to implement advanced digital solutions and services • Speed and agility in delivering a competitive digital customer journey by incrementally adopting customer engagement use cases using all customer data by integrating sales and marketing processes and solutions from one vendor Customer Benefits • Tried and tested B2C customer engagement use cases can be applied incrementally to B2B business models to deliver a competitive digital customer journey across all channels • Automate manual marketing processes to improve efficiency in marketing and IT processes • Successfully implemented a phased approach at adopting a fully integrated marketing and sales process to engage buyers more effectively • The marketing team have now begun digitally sending newsletters on behalf of sales teams to keep fully informed of products and services “It’s all about people, speed, data and agility. The complete integration of applications allows us to be faster than our competitors so its easier to do it with one vendor as its all about how data is used in a democratic way across departments, which is why we went on breaking out the next silo which was by building bridges with marketing and truly connecting it to create more instant value for our prospects and customers but also for our sales team and soon our commerce team.”
cases can be applied incrementally to B2B business models
Christian Stenzel Director of Organization and IT Bitzer
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