Marketing & BD Successes! I AM CAMPAIGN The I AM Campaign continued in Q4, with spotlights that sparked strong engagement across BKF’s channels. The quarter wrapped up with a final feature of CEO Greg Hurd, bringing a successful two-year campaign to a close.
CAMPAIGNS TIED TO BKF GOALS Each campaign and the pieces contained within support BKF and Sector goals. Take a look at some of this quarter’s highlights below. PURSUITS THAT WIN WORK ▪ BKF supported 157 proposals in Q4, representing over $55M in potential revenue. This included a strong focus on high-value prime pursuits, reflecting strategic growth and positioning. ▪ In case you missed it: Go/No-Go Process & Timeline! We’ve sharpened our playbook to standardize handoffs, lock in minimum review lead times, and cut last-minute risk. Find the SOP on BKF Connect, here . ▪ Marketing supported pursuits with custom graphics and visualizations that clarified project scope, technical approach, and proposed solutions. See a few examples to the right. GENERATING IMPRESSIVE BRANDING AND MEDIA CONTENT ▪ 3 Targeted Custom Marketing Emails ▪ Received by 4,500+ clients/partners ▪ 50+ social media posts ▪ 10 blog posts ▪ 1,200+ project photos added ▪ 15 wins announced ▪ 75 new graphics developed ▪ 40 project descriptions added to website ▪ 4 new resumes created BUSINESS DEVELOPMENT THAT ENGAGES WITH TARGETED CLIENTS SUPPORTING GROWTH ▪ 120+ BD events were attended in Q4 to maintain strong industry visibility and support relationship-building across BKF’s key markets. ▪ Ongoing collaboration with KAM teams to refine client-ready portfolios and outreach strategies. VISIT THE BKF STORE ON CONNECT! ▪ New BKF-branded swag is now available on the BKF Store, including clothing for little ones, keychain lanyards and other updated items. These additions support team visibility at events, meetings, and in the field.
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Quarter 4 - 2025
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