The GoMo Health Cardiac Concierge Care program applies the BehavioralRx science of precision health to deliver contextually relevant resources, which are timed to personal preference, individual need, and time of day, for optimal cognition, retention, activation, and ongoing resiliency. Resources include mobile messaging, rich multi-media content, interactive surveys, and bi- directional assessments. By engaging with patients early and continuously throughout the program to capture personal preferences, social and environmental determinants, and delivery resources to match their evolving needs, the program not only improves treatment outcomes and reduces costs for The Heart House patients, but also increases satisfaction and engagement for every stakeholder in their care ecosystem: caregivers, providers, nurses, and practice administrative staff.
BehavioralRx Engagement Approach
Keeps it Simple and Highly Directed + Stimulates AHA moments + Provides information in snackable bites + Typically, provokes only one thought, question, or action at a time Creates Intimacy and Makes it Feel Personal + It’s “In-The-Moment” — time of day and day of week matter + Immediately responsive — provides reciprocity and therefore participants stimulate the same back + Can initiate “conversation” flows Will Meet Individuals Where They’re At + Creates bonds + Creates feeling of belonging + Allows participant to choose their method of communication Enables Individuals to Influence Based on Their Life and Timely Needs + Responsive to human need + Program participants can interrupt the current regimen and go into triage mode to handle their “event/issue” Optimizes Organizations Time, Minimizes Costs, and Adverse Events + Algorithms for optimizing the use of human care coordinators as part of a seamless conversation flow with program participants — increasing efficiency, effectiveness, and impact
SECTION 3 | BEHAVIORALRX: THE SCIENCE OF PRECISION HEALTH
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