ENVIRONMENT OF NEED TECHNOLOGY Intervening at the Right Moment + Applied to Heart Failure – The program enables patients to provide ongoing feedback on health and adherence issues. Those responses that indicate early warning signs of a potential adverse event trigger immediate care messages to support patients in their moment of need and inform nurse triage who intervenes. + Behavioral and Cognitive Effect – Concierge Care positively “disrupts” negative mental models that, if unchecked, often lead to adverse events: cognitive models of mood disorders have shown that a person experiencing levels of anxiety, stress, and depressive symptoms has a deficit in being able to regulate mood as this state of mind leads to negative impairments in cognitive control. Patients vulnerable to negative moods and depression may linger (“ruminate”) on these negative cognitions, thus consuming working memory and preventing launching of memory resources that can activate a positive mental or physical action.
REDUCTION TECHNOLOGY Activation through Simplifying + Applied to Heart Failure – Messaging is delivered one thought or question at a time, which allows participants to fully engage with the content without missing key insights. The cadence, tone and content vary, based on a number of personalization variables and participants’ specific responses. + Behavioral and Cognitive Effect – Delivering information in small, “snackable” bites with content sensitive to appropriate social cues of the population served significantly increases long-term memory storage and recall (the first brain process in sensory memory, where input from external stimuli is initially stored for two to three seconds before deciding to process it further or reject it). If the brain discards the information because it is too much to process (information overload) it is inevitably forgotten. However, should one choose to transfer information, it moves to short-term memory, where the information is kept for a longer time frame (anywhere between 5 and 15 seconds) as the brain decides what to do with it. The decision comes down to using the info, discarding it to be forgotten, or committing it to the final step of long-term memory. Akin to the hard drive in a computer, long-term memory is where we keep data we don’t need in that particular moment. The information in long-term memory can be housed indefinitely to be called upon and used at a later, more appropriate time..
SECTION 5 | HOW WAS BEHAVIORALRX APPLIED TO THE HEART HOUSE CARDIAC CARE PROGRAM?
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