Sibiya shared that he had found there was a perception held by many that young people were not hard workers and had no work ethic. He doesn’t believe this to be true. “I think young people have to have a good work ethic by nature because our unemployment rate is so high. Having a degree is helpful and puts you ahead of the line in some instances, but a large part of the other percentage has to come from being hungrier than the other person,” he said. He added that it was vital to have a good work-life balance. He shared that at Touch, they had created a WhatsApp group, which operated as a job portal for young people. “There are about 600 people in this group and every day without fail, job posts and internship opportunities related to the creative industry are shared with unemployed youth.” Sibiya was previously a Senior Brand Strategist with M&C and before that the Lead Strategist at Ogilvy Cape Town on brands, such as Castle Lite, Audi and Jungle South Africa. He is now the Marketing Manager at Artclub and Friends. On future plans, Sibiya said Touch would be part of the Loeries Africa in August. He said boosting the WhatsApp group as a job portal was something they would do more of in the near future. His advice to young people who look to take the same path he did, was “self-confidence is a right and there is nothing that sets you apart like confidence and utter self-belief.” “Talent is important but confidence and self-belief will propel you to anything you set your mind to,” he concluded. “MY TIME AT UJ WAS AMAZING. MY SISTERS ARE ALSO ALUMNI OF UJ, SO IT WAS A GENERATIONAL EXPERIENCE FOR ME. THE LECTURERS I WORKED WITH WERE VERY INSTRUMENTAL TO MY GROWTH.
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1. Installation at The Loeries Festival of Creativity in the agency expo section. This installation speaks about the physical and emotional costs it takes to get into the industry 2. Presenting at Decorex JHB and CPT last year representing Touch South Africa 3. This is me on the Ted stage representing Touch South Africa speaking about a new approach to education
ALUMNI IMPUMELELO 17
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