Pouring Perfect Pints
show that brings together every segment of the automotive industry, from hot rods and off-roads, to mobile electronics and collision repair. With more than 2,400 exhibiting companies and attendees from all over the world, the SEMA Show is where the hottest, newest automotive products debut. (PLEASE NOTE: THE SEMA SHOW IS NOT OPEN TO THE GENERAL PUBLIC). For more information of the event: https://www.semashow.com
Did you know that an estimated 10 million Canadians drink beer as their alcoholic beverage of choice? Draught beer is the freshest of these beers, as it does not go through the same distribution channels as canned or bottled beer. It is produced, kegged and delivered fresh to pubs and restaurants. As a draught system technologist, BeerTech’s number one goal is to ensure that draught beer be dispensed to consumers as the brewer intended. It all starts with system balance. Whether it is a short draw system (direct draw from a fridge below the towers) or a long draw (from a cooler located somewhere
in the building and driven to the tower and faucets at the bar), it is imperative that the system be balanced. Cooler temperature, beer temperature, gas pressure and calculations on the route the beer will travel (distance, any gravity or lift the lines will travel, restriction caused by hardware such as tubing size and hardware within the towers) must be correct. The result will be a perfectly poured pint; cold, properly carbonated and with a nice head on the beer. It is critical after a proper install that the BeerTech system is maintained regularly. Temperatures should be monitored and the lines, couplers and faucets should be kept clean. As well, the cooler in which the beer is stored should be kept clean.
Serving quality draught beer requires time and technique. Select the proper glassware for the style and brand of beer you are offering. When pouring draught, the glass should never contact with the faucet. Hold the glass at a 45 degree angle until reaching ¾ full, then straighten and lower slightly to allow for the head to form. Beer, much like wine, has a nose. The glass should be served with the logo or label facing the customer and, whenever possible, on a coaster from the respective brewery. Follow the steps above and you are ready to enjoy a fresh, perfectly poured pint every time! Please enjoy responsibly! Ken Greer Owner Technician BeerTech Draught Systems Technologies
Follow on Twitter: @SEMASHOW Follow on Facebook: @semashow Follow on Instagram: @semashow
HOPSCOTCH: CANADA’S PREMIUM WHISKY BEER AND SPIRIT FESTIVAL November 18th – 24th, 2019 Pacific National Exhibition (PNE) Grand Tasting Hall | Vancouver, BC, Canada Imagine the PNE Forum, a 50,000 sq. ft. venue, filled with thousands of guests, all attending for the same reason: a great time based on the tasting and education on libations! For 24 years, the Grand Tasting Hall has come alive with thousands of different Craft and Premium Beers, Spirits from around the globe, the most delicious of Scotch and other Whiskies, as well as a selection of wines and spectacular foods. Guests make their way around the room, enjoying their old favourites while learning about new ones. The main event, at the Grand Tasting Hall, has grown from 250 people to over 7500, including connoisseurs from all over the world and those of the highest level of trade. Each year the festival improves its educational component by giving enthusiasts the opportunity to learn, sip, and taste only the highest quality of liquors and premium beers. With more than 300 products available to taste, sample and discover — don’t miss this unique occasion of being able to truly experience some of your favorite brands and their world-renowned brand ambassadors. For more information of the event: http://www. hopscotchfestival.com/vancouver/ Follow on Twitter: @HopscotchNews
AGRI-TRADE EQUIPMENT EXPO
November 6th – 8th, 2019 Westerner Park Red Deer, AB, Canada
Agri-Trade Equipment Expo aims to make people aware of the latest development and updates about the sector. Agri-Trade is considered to be one of the best Farm Equipment Shows to do business inNorthAmericawithover500equipment manufacturers and agricultural services exhibitors and 30,000 qualified agriculture buyers. It is one of the shows in Canada that is supported by the major equipment retailers as a “National Stand.” Because of Agri-Trade’s unique timing, they are the first show after harvest as well as the first show that kicks off a new planning season for producers. That is the secret to the success of the Show; farmers know what they have to spend. Agri-Trade hosts exhibitors representing the very best in agriculture equipment, technology, service and products. If you are a farmer then it is the right show, at the right time in the right location. For more information of the event: https://www. agri-trade.com/ Follow on Twitter: @agritradetoday Follow on Facebook: @AgriTradeTodayAB Follow on Instagram: @agritradetoday
BEERTECH PROVIDES CONSULTING, DESIGN, INSTALLATION, CLEANING & MAINTENANCE SERVICES
HAPPY CLIENTS CHRISTOPHER REYNOLDS, ANDREW CONNELL AND LAURA MACDONALD - OWNERS OF STILLWELL BEER BAR
CUSTOM TAPS
KEGERATORS
BEVERAGE DISPENSE GAS
BULK CO2 SYSTEMS
Follow on Facebook: @hopscotchfestival Follow on Instagram: @hopscotchfestival
(902) 431-BEER (2337) www.BeerTech.ca
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NOVEMBER 2019 • SPOTLIGHT ON BUSINESS MAGAZINE
SPOTLIGHT ON BUSINESS MAGAZINE • NOVEMBER 2019
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