“People have a romance or love affair with log structures. It’s something substantial. Something different”
Back Country. But has it translated into work and actual dollars and cents for companies without their own show? “I personally don’t think those shows have changed the market that much,” Esau offers. “Although many people who talk to us know a lot about the TV programs, I think the big change it has made is consumers are more aware of what goes in tomaking a log home. In the future, it may becomemore of an influence and get people thinking about log builds a little more. But I couldn’t say that it has really increased any sales from our perspective.” For the time being, Esau admits that the workload at Back Country Log Homes suits his lifestyle. There are no immediate plans todrive toward becoming a big corporate machine. His focus remains more on providing quality homes and exceptional service to his clients. “I suppose a bit of expansion down the road would be okay. But I wouldn’t want to expand at the cost of great homes and service.” Doucette adds, “We’re a small group
and we’re dedicated to the art and science of log and timber joinery. We don’t want to get to a point where the art takes a back seat. We’re all still humble students. Every day, just when you think you’ve seen it all, along comes something new. It’s fascinating work and it’s always changing.” Surfing through their website gallery of completed projects, the term “work of art” does hold true. Each structure embodies beauty and individuality, seemingly resonating harmoniously with each client’s character and desire. Satisfying work, to say the least. Home is where the heart is. And Back Country Log Homes puts heart into every build. And they back it up with experience and talent. Look them up. Everyday could be a day at your getaway.
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NOVEMBER 2019 • SPOTLIGHT ON BUSINESS MAGAZINE
SPOTLIGHT ON BUSINESS MAGAZINE • NOVEMBER 2019
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